Are you in a business opportunity or MLM you love? You really like their products and services and think you can profit? Good for you. There are many fine business opportunities on the Internet, and you're lucky you've found one you like.
Only problem is: you don't know how to grow your biz op because your dream company isn't training you to succeed online. They are not helping you build your traffic and sales using Google, My Space, Facebook, Twitter, Squidoo, Delicious, Digg, and other popular social networking and traffic sites. They likely aren't helping you with low cost and free advertising sources like Safelists, Traffic Exchanges, Blogs and others that will generate you leads, sales and traffic. That is indeed a problem, because without training there cannot be online success!
Worry no more! This is your lucky day. You may already know about Worldprofit.com and their Home Business Bootcamp. Right this minute hundreds of people worldwide are either graduates of or participants in Worldprofit's Home Business Bootcamp.
The objective of Worldprofit's Home Business Bootcamp is to show you in detail precisely how to make money online -- in whatever business opportunity you happen to be in.
Now you don't have to change opportunities, you just have to take advantage of our free offer to learn the key steps you must master to ensure continual online success.
Worldprofit's Bootcamp is the brain-child of George Kosch. Kosch, Chief Technology Officer at Worldprofit.com, has invented some of the key applications for online business success.
At least once a week, Instructor Kosch offers live webcasts online. These webcasts are recorded and immediately posted online for 24/7 access by participants worldwide. This means that folks in every country on earth can participate in the only professional online money making course of its kind. The Worldprofit Bootcamp Training is so popular that when people graduate from Bootcamp 1 and achieve their Certified E-Business Consultant status they can now take Bootcamp 2 at no additional cost.
Who Should Participate?
You should participate in Worldprofit's Home Business Bootcamp if you're
* in any business opportunity and want to maximize success. (Make sure all the distributors in your organization participate, too.)
* in any network marketing company
* a small or home business professional
* an online marketer
* interested in getting professional training in what it takes to make money online.
To get a free membership to review what Worldprofit offers go to http://www.worldprofit.com you will get free gifts just for attending our next live webcast presentation.
About the Author:
Dr. Jeffrey Lant is the CEO of Worldprofit Inc., at http://www.worldprofit.com
Monday, April 20, 2009
Daily Offers Are The Key To Fattening Your Bottom Line
I've been a business consultant now for over 30 years. I'm therefore in a position to tell you that one of the most important factors in business success is your ability to make exciting, 'in your face', motivating prospect offers EVERY SINGLE DAY.
We all know the expression 'God helps those who help themselves.' This is absolutely true in business where your profits will largely be determined by just how many and how exciting offers you regularly and consistently make.
The reason for offers is clear: you need to motivate your prospects to take action. Why do theyneed motivation? Because they've got lots of thingson their minds and lots of other people who are working to get access to them. You need a way to break through their screens and get them to SIT UP, TAKE NOTICE,and TAKE ACTION -- NOW!
Consider this situation. Say you're trying to sell an information product. What do you think is going to net you more sales, just listing information about the product OR presenting its benefits and making a sizzling LIMITED TIME ONLY offer that motivates the prospect to take action TODAY? It's obvious, isn't it? Motivating offers are required if you want more, faster,and bigger sales.
Why then are so many people who say they want to profit online sitting there right this minute like 'bumps on a log,' as my father used to say, doing nothing, motivating no one? First, they misunderstand what business is all about.Business is not merely about posting product/serviceinformation and waiting for the would-be customer to provide the motivation for buying. Business is about putting money in your pocket EVERY SINGLE DAY without fail. Merely posting information doesn't accomplish this essential objective. Making offers that motivate prompt response does.
Second, they misunderstand the very nature of the Internet itself. Far too many would-be millionaires look at the Internet as if it were a bulletin board or printed page, something that's passive,one-dimensional, and set in cement. This is profit poison.
The Internet is ALIVE! At any given moment it'spacked with millions of people worldwide who may bemore or less interested in what you're selling butwho surely need MOTIVATING THROUGH OFFERS to take action. To move them, they need to know more than thedetails about what you're selling. They need a hot STRICTLY LIMITED offer to get them to ACT NOW.
You Can't Bore People Into Buying.
Take a look at the average website and you're looking at a place that's killingly dull and boring. There's just nothing happening there. This website is merely a manifestation of a person or company that's bored, too. Bored people produce boring websites, websites that couldn't motivate their own mothers to buy.
You need to consider your website an exciting emporium where folks not only come to get information about what you're selling but take faster action because you've motivated them to do so.
Towards this end your website and everything emanating from it (like your newsletter, your signature file, bulletins and announcements, blogs) needs to be about motivating offers not merely inert information presentation.
Here are some things to do:
* Hold an immediate sale. Sales motivate people to act now. Finished with this sale? Hold another one with something else. Sales never stop.
* Give buyers an extra quantity of what they buy -- IF they buy within a given period of time (like next 24 hours).
* Sell the product by coupling something additionalto it free for a limited time. 'Buy this, and also get THIS!'
Where can you find terrific offers? Look to what other merchants in your field offer. Then go them one better.
And NEVER let a day go by without making an offer.
If you want to increase the money in your till, making regular daily offers -- keeping track of the ones that really work and re-using them at intervals --is what you must do.
Business will never work for the lazy, the tired and worn out, and people saying 'customers can come to me.'Instead it's the ultimate 'reach out and touch someone'sport, where you can win (or lose) DAILY, winning being 100% dependent on never forgetting the game you're playing. As I've said for years 'your money is in their pockets', and the offer is the wayto get that money into yours.
About The Author
Harvard-educated Dr. Jeffrey Lant is one of the world's top marketers. Want to learn how to become an online multi-millionaire like Dr. Lant? Attend his online marketing and business development programs FREE. Go to http://www.worldprofitassociates.com to get a free account. Dr. Lant is the CEO of Worldprofit Inc., at http://www.worldprofit.com
We all know the expression 'God helps those who help themselves.' This is absolutely true in business where your profits will largely be determined by just how many and how exciting offers you regularly and consistently make.
The reason for offers is clear: you need to motivate your prospects to take action. Why do theyneed motivation? Because they've got lots of thingson their minds and lots of other people who are working to get access to them. You need a way to break through their screens and get them to SIT UP, TAKE NOTICE,and TAKE ACTION -- NOW!
Consider this situation. Say you're trying to sell an information product. What do you think is going to net you more sales, just listing information about the product OR presenting its benefits and making a sizzling LIMITED TIME ONLY offer that motivates the prospect to take action TODAY? It's obvious, isn't it? Motivating offers are required if you want more, faster,and bigger sales.
Why then are so many people who say they want to profit online sitting there right this minute like 'bumps on a log,' as my father used to say, doing nothing, motivating no one? First, they misunderstand what business is all about.Business is not merely about posting product/serviceinformation and waiting for the would-be customer to provide the motivation for buying. Business is about putting money in your pocket EVERY SINGLE DAY without fail. Merely posting information doesn't accomplish this essential objective. Making offers that motivate prompt response does.
Second, they misunderstand the very nature of the Internet itself. Far too many would-be millionaires look at the Internet as if it were a bulletin board or printed page, something that's passive,one-dimensional, and set in cement. This is profit poison.
The Internet is ALIVE! At any given moment it'spacked with millions of people worldwide who may bemore or less interested in what you're selling butwho surely need MOTIVATING THROUGH OFFERS to take action. To move them, they need to know more than thedetails about what you're selling. They need a hot STRICTLY LIMITED offer to get them to ACT NOW.
You Can't Bore People Into Buying.
Take a look at the average website and you're looking at a place that's killingly dull and boring. There's just nothing happening there. This website is merely a manifestation of a person or company that's bored, too. Bored people produce boring websites, websites that couldn't motivate their own mothers to buy.
You need to consider your website an exciting emporium where folks not only come to get information about what you're selling but take faster action because you've motivated them to do so.
Towards this end your website and everything emanating from it (like your newsletter, your signature file, bulletins and announcements, blogs) needs to be about motivating offers not merely inert information presentation.
Here are some things to do:
* Hold an immediate sale. Sales motivate people to act now. Finished with this sale? Hold another one with something else. Sales never stop.
* Give buyers an extra quantity of what they buy -- IF they buy within a given period of time (like next 24 hours).
* Sell the product by coupling something additionalto it free for a limited time. 'Buy this, and also get THIS!'
Where can you find terrific offers? Look to what other merchants in your field offer. Then go them one better.
And NEVER let a day go by without making an offer.
If you want to increase the money in your till, making regular daily offers -- keeping track of the ones that really work and re-using them at intervals --is what you must do.
Business will never work for the lazy, the tired and worn out, and people saying 'customers can come to me.'Instead it's the ultimate 'reach out and touch someone'sport, where you can win (or lose) DAILY, winning being 100% dependent on never forgetting the game you're playing. As I've said for years 'your money is in their pockets', and the offer is the wayto get that money into yours.
About The Author
Harvard-educated Dr. Jeffrey Lant is one of the world's top marketers. Want to learn how to become an online multi-millionaire like Dr. Lant? Attend his online marketing and business development programs FREE. Go to http://www.worldprofitassociates.com to get a free account. Dr. Lant is the CEO of Worldprofit Inc., at http://www.worldprofit.com
What it really takes to run a profitable home business. Interview with Dr. Jeffrey Lant
Interview by Steve Jones of Entrepreneur Ezine with Dr. Jeffrey Lant
Q: What's the first thing a home-based entrepreneur should do when deciding to make money online?
Dr. Lant: Candidly, the first thing these entrepreneursmust do is realize that in all important aspects there is no difference between running an online and an offline business. Both are BUSINESSES and must be approached accordingly. Many 'net newbies have the crazy notion that you can just post information online while waiting to bank the profits. Online businesses take the same focus and dedication as offline businesses.
Q: What next?
Dr. Lant: Get a domain. The Internet is a domain-structured environment. That is, you must have yourown domain if you expect to build a profitable business. Lots of newbies get confused by this. They join a business opportunity, and get a self-replicating website. Then they think they've got a domain. Of course they don't! Domains are real estate that you own. YOU determine how big they get; YOU determine what goes on them. In all senses they are YOUR property and must be treated as such.
Q: After you get your domain, what then?
Dr. Lant: THINK BIG! The average home-based entrepreneur is a small thinker. They are trying to sell just one or a very few products or services.This is fine if you want minimum profits, but if you're ambitious you must take what you're selling today and brainstorm what other products your customers will want. Go to Google and start searching for additional, related products. At all times, focus on building, adding, diversifying and expanding your site and what you sell.
Q: Dr. Lant, we have time for just one morepiece of good advice. What does every home-based entrepreneur need on their website that they don't have? Dr. Lant: In a word, INTERACTIVITY! The first stage of the 'net was where folks posted a passive website. That was great at the time, but time has definitely moved on. Now your customers want you to give them superior customer service, not just a "contact us"button. You need to be able to greet your visitors, answer their questions, engage in chat, make offers, take orders and build relationships. This can only be done with interactivity. ALL home-based entrepreneurs need it, since interactivity dramatically increases profits.
Q: As always, Dr. Lant, good, sound advice. Thanks for sharing.
Dr. Lant: My pleasure.
Resource
For more straight talk on maximizing Internet success, Dr. Lant offers all readers a FREE COPY of his 17th book: "A Self-Made Internet Multi-Millionaire Tells You EXACTLY How To Make Money Online Every Single Day" This is a $24.95 retail value.
To get yours, go to www.worldprofitassociates.com
About The Author, Dr. Jeffrey Lant
Author of 17 best-selling business books and hundreds of practical articles, Dr. Jeffrey Lant is one of the world's best known and most respected marketers and business development authorities. He now focuses on helping people worldwide profit online and invites you to attend his FREE public programs on how to maximize your online success and avoid costly pitfalls. To get a complete program schedule,go to www.worldprofitassociates.com
Interview reproduced with permission of Steve Jones.
We found Dr. Lant in his home office right across the street from Harvard University, from which he has 2 degrees and overlooking the spot where General George Washington took command of the Continental Army in 1775.
Q: Dr. Lant, how long have you been a home-based entrepreneur, and how long have you been advising people how to profit online?
Q: What's the first thing a home-based entrepreneur should do when deciding to make money online?
Dr. Lant: Candidly, the first thing these entrepreneursmust do is realize that in all important aspects there is no difference between running an online and an offline business. Both are BUSINESSES and must be approached accordingly. Many 'net newbies have the crazy notion that you can just post information online while waiting to bank the profits. Online businesses take the same focus and dedication as offline businesses.
Q: What next?
Dr. Lant: Get a domain. The Internet is a domain-structured environment. That is, you must have yourown domain if you expect to build a profitable business. Lots of newbies get confused by this. They join a business opportunity, and get a self-replicating website. Then they think they've got a domain. Of course they don't! Domains are real estate that you own. YOU determine how big they get; YOU determine what goes on them. In all senses they are YOUR property and must be treated as such.
Q: After you get your domain, what then?
Dr. Lant: THINK BIG! The average home-based entrepreneur is a small thinker. They are trying to sell just one or a very few products or services.This is fine if you want minimum profits, but if you're ambitious you must take what you're selling today and brainstorm what other products your customers will want. Go to Google and start searching for additional, related products. At all times, focus on building, adding, diversifying and expanding your site and what you sell.
Q: Dr. Lant, we have time for just one morepiece of good advice. What does every home-based entrepreneur need on their website that they don't have? Dr. Lant: In a word, INTERACTIVITY! The first stage of the 'net was where folks posted a passive website. That was great at the time, but time has definitely moved on. Now your customers want you to give them superior customer service, not just a "contact us"button. You need to be able to greet your visitors, answer their questions, engage in chat, make offers, take orders and build relationships. This can only be done with interactivity. ALL home-based entrepreneurs need it, since interactivity dramatically increases profits.
Q: As always, Dr. Lant, good, sound advice. Thanks for sharing.
Dr. Lant: My pleasure.
Resource
For more straight talk on maximizing Internet success, Dr. Lant offers all readers a FREE COPY of his 17th book: "A Self-Made Internet Multi-Millionaire Tells You EXACTLY How To Make Money Online Every Single Day" This is a $24.95 retail value.
To get yours, go to www.worldprofitassociates.com
About The Author, Dr. Jeffrey Lant
Author of 17 best-selling business books and hundreds of practical articles, Dr. Jeffrey Lant is one of the world's best known and most respected marketers and business development authorities. He now focuses on helping people worldwide profit online and invites you to attend his FREE public programs on how to maximize your online success and avoid costly pitfalls. To get a complete program schedule,go to www.worldprofitassociates.com
Interview reproduced with permission of Steve Jones.
What a squirrel can teach YOU about marketing!
I live on the side of a large park, home to dozens of squirrels who have learned the secret of
comfortable co-existence with humans. These squirrels are also experts in marketing and getting what they want. If you learn their secret, YOU will be an expert in marketing, too.
If you go into the park empty handed, no squirrel will look at you, much less give you the time of
day. The more you have in your hand, the most tempting it looks, the more squirrels you attract and the faster you attract them.
The same is true in marketing.
Did you fail to make money online in the last day? The last week? The last month? Your failure is certain every day you don't make offers.
You see, if you want to succeed online you must make every single one of your prospects an offer
that motivates them to stop in their tracks, take notice and -- buy.
You cannot simply post information about your products and services. Mere information alone will never motivate sales, much less the really big money.
Instead you need to give your prospects a reason for paying attention to what you've got and dropping everything else to BUY it.
Only timed, limited availability offers can do that.
You need to say "take action and get"
* two for the price of one -- if you act today;
* something of value free with your purchase -- if you buy within 12 hours;
* more of what you're buying if you buy right now, etc.
In short, buy this when I say, get THIS, too!
You see, the offer -- in conjunction with the benefits delivered by your product/service-- is what makes the sale. If don't make an offer, you have essentially said "It doesn't matter to me if you buy today or not. I'm not going to motivate you to take action now." Given these circumstances, it's hardly any wonder your prospect doesn't ACT and doesn't BUY now.
Offers Move People Who Tell You They Aren't Going To Move
How many times has a prospect told you that she cannot purchase today -- and you've simply said, "OK"? If this keeps happening to you, you don't know the magic power of offers and your profits are suffering accordingly.
Offers Turn Non-buyers Into Certain Buyers In A Matter Of Moments.
If you think someone isn't going to buy, your job is NOT to accept this situation. No way! Your job is to fashion an offer that will get them to change their mind. When someone says "no way", your job is to get them to say instead "TODAY!" Only a limited-time, motivating offer
can do this magic.
See for yourself. Go into a park and try to motivate a squirrel with nothing in your hand. You'll get nowhere. Then try a fistful of goodies and want watch yourself get real popular real fast. Those goodies in your outstretched hand are the offer.
What Happens If The Offer Doesn't Work?
Every person who got rich in business, every successful marketer has made offers that don't work. The difference between them and people who are not getting rich in business and marketing is simple: the successful people immediately enhance a failed offer to see whether that motivates the fastest purchase, whereas the unsuccessful folks take no for an answer, slink off and curse their "bad luck."
If you expect to make money online, you
1) must make limited time motivating offers to EVERY single prospect you want to sell, and
2) improve, enhance, and re-do any offer that doesn't work to turn it into an offer that does.
Marketing is simple. Offers make you money. Failing to make them doesn't.
So, who's nuts anyway? The squirrel who has figured out how to benefit from offers, or the human who expects to make money without them? Gray or brown, the squirrels have my vote!
Resource
Do you really know how to profit online? Since 1994 Worldprofit, Inc., one of the Internet's best-known companies, has been training people worldwide how to make money online every single day.
You can register FREE TODAY for their Bootcamp and learn how to make money from home part- or full-time.
Register at http://www.worldprofit.com
About The Author
Harvard-educated Dr. Jeffrey Lant is one of the world's best-known marketers. Now you can attend his online marketing and business development programs FREE. Just register at http://www.worldprofit.com
comfortable co-existence with humans. These squirrels are also experts in marketing and getting what they want. If you learn their secret, YOU will be an expert in marketing, too.
If you go into the park empty handed, no squirrel will look at you, much less give you the time of
day. The more you have in your hand, the most tempting it looks, the more squirrels you attract and the faster you attract them.
The same is true in marketing.
Did you fail to make money online in the last day? The last week? The last month? Your failure is certain every day you don't make offers.
You see, if you want to succeed online you must make every single one of your prospects an offer
that motivates them to stop in their tracks, take notice and -- buy.
You cannot simply post information about your products and services. Mere information alone will never motivate sales, much less the really big money.
Instead you need to give your prospects a reason for paying attention to what you've got and dropping everything else to BUY it.
Only timed, limited availability offers can do that.
You need to say "take action and get"
* two for the price of one -- if you act today;
* something of value free with your purchase -- if you buy within 12 hours;
* more of what you're buying if you buy right now, etc.
In short, buy this when I say, get THIS, too!
You see, the offer -- in conjunction with the benefits delivered by your product/service-- is what makes the sale. If don't make an offer, you have essentially said "It doesn't matter to me if you buy today or not. I'm not going to motivate you to take action now." Given these circumstances, it's hardly any wonder your prospect doesn't ACT and doesn't BUY now.
Offers Move People Who Tell You They Aren't Going To Move
How many times has a prospect told you that she cannot purchase today -- and you've simply said, "OK"? If this keeps happening to you, you don't know the magic power of offers and your profits are suffering accordingly.
Offers Turn Non-buyers Into Certain Buyers In A Matter Of Moments.
If you think someone isn't going to buy, your job is NOT to accept this situation. No way! Your job is to fashion an offer that will get them to change their mind. When someone says "no way", your job is to get them to say instead "TODAY!" Only a limited-time, motivating offer
can do this magic.
See for yourself. Go into a park and try to motivate a squirrel with nothing in your hand. You'll get nowhere. Then try a fistful of goodies and want watch yourself get real popular real fast. Those goodies in your outstretched hand are the offer.
What Happens If The Offer Doesn't Work?
Every person who got rich in business, every successful marketer has made offers that don't work. The difference between them and people who are not getting rich in business and marketing is simple: the successful people immediately enhance a failed offer to see whether that motivates the fastest purchase, whereas the unsuccessful folks take no for an answer, slink off and curse their "bad luck."
If you expect to make money online, you
1) must make limited time motivating offers to EVERY single prospect you want to sell, and
2) improve, enhance, and re-do any offer that doesn't work to turn it into an offer that does.
Marketing is simple. Offers make you money. Failing to make them doesn't.
So, who's nuts anyway? The squirrel who has figured out how to benefit from offers, or the human who expects to make money without them? Gray or brown, the squirrels have my vote!
Resource
Do you really know how to profit online? Since 1994 Worldprofit, Inc., one of the Internet's best-known companies, has been training people worldwide how to make money online every single day.
You can register FREE TODAY for their Bootcamp and learn how to make money from home part- or full-time.
Register at http://www.worldprofit.com
About The Author
Harvard-educated Dr. Jeffrey Lant is one of the world's best-known marketers. Now you can attend his online marketing and business development programs FREE. Just register at http://www.worldprofit.com
So, How Do You Do "Due Diligence" Anyway?
If you move in entrepreneurial circles like I do, you're sure to hear two words over and over again: "due diligence."
These words refer to the process of scrutiny and analysis you're supposed to go through before you invest in any business opportunity.
Sadly, however, the words themselves are far more known and used than the actual vetting process itself. People talk about "due diligence," but fail to do it. That is, I think, because they just don't know what to do. Let's change that right now.
Here are 9 steps you can use the next time you're thinking of joining any business opportunity of any kind.
1) What will the company actually share with you? "Due diligence" is professional analysis. But it can't work until you have meaningful intelligence to review. Just what does this company provide? Be careful when you consider this point because "more" doesn't mean "better." What you want to know is how long they've been in business, details about its leadership (are its executives known and respected?), the value of its products, its competition and place in the market, etc.
2) How easy is it to get this useful information? Where are these data? How easily can you access them? How clear is the presentation? If you have to jump through endless hoops getting the details you need BEFORE you enter the company, imagine how difficult it will be AFTER!
3) Can you talk to a LIVE person? Lots of so-called "opportunities" make no effort to understand why people like you and me need to talk to real people before plunking down our hard-earned cash. People, in short, like their questions answered and concerns dealt with by other people, not just by posted messages. Is a real person available to you, and just how difficult it is to reach this person?
4) Are they a Better Business Bureau member? The BBB is a well-known organization that's in business to make sure both consumers and businesses get timelyhelp. All businesses get complaints. The question is how the company deals with them. A business' file and overall record at the BBB can be very helpful in your research. And if the company you're researching isn't a member? Caveat emptor.
5) Do you understand how money is made in this opportunity? Every business hires good copywriters like me who are skilled at exciting prospects. We can do it in our sleep. That's why you need to get past the motivating language and see what you actually have to do to make money. Until you are clear on that, you shouldn't join ANY opportunity, no matter how wonderful it seems.
6) Do you have the skills, desire, aptitude and experience to follow the steps which are necessary to succeed in the opportunity you're reviewing? This is closely related to Point 5 above. Don't assume --whatever the company says -- that anyone can make money in the opportunity, that you don't need any particular skills, and that even a child can profit. Be candid with yourself before so that you don't lament after.
7) Will anyone help you succeed? The sad fact is,the average opportunity offers no help beyond a few printed guidelines. That isn't help; it's lack of help! Be direct with the company's representative you're talking to (you are talking to someone, I trust) about how you get help, the level, frequency, means of getting it, etc. Everyone needs help; be clear on how you get it and necessary training from the folks you are considering joining (and paying).
8) Does what the company say make good sense? My father used to say there is nothing less common than common sense. Here, however, is where you need it. When you look past the hype and marketing promises (and remember, high-priced marketers like me are experts in dishing it out), does what the company say ring true... or are they just making one "pie-in-the-sky" promise after another? You need to be cautious, conservative and thoughtful here to avoid crying in your beer later.
9) Do a search on your company of interest in Google or other large search engine. Look for what others have had to say, be be prepared for the fact that you will read good and bad about just every company and often there is only one side to the posts or the information is dated or biased for the interestd of the poster. The anonymity of online posting means that anyone with a beef can post something that could be 100% false and you will never know. Companies that have been around a long time will have complaints it is a part of doing business. It is how they attempt to resolve issues that matters, so read online postings with a grain of salt considering the source and the amount of time the company has been around. Look for reliable information from a trusted source like the Better Business Bureau. Large long standing companies, for example Microsoft, Amway, and American Airlines may have a lot of complaints but they are still trusted companies with excellent products and services who do make an effort to resolve customer issues. Use good judgement when relying on online information.
Conclusion
Lots of folks give nothing more than lip service to due diligence. Yes, it's necessary, but who has time in these busy days? The truth is, the amount of time and effort you expend on your due diligence is a direct reflection on how serious you are about business success and any individual opportunity in particular. In short, it's essential.
Last piece of advice: print out this website and file itaway. It could be well a lot of money and piece of mind in all your future endeavors!
Resource Box
Harvard-educated Dr. Jeffrey Lant is one of the best-known marketers on earth. Dr. Lant's free online webcasts draw people worldwide who want to profit on the Internet every day. If that's your objective, go to www.worldprofitassociates.com and attend today's program as Dr. Lant's guest. For his personal website, go to www.jeffreylant.com
These words refer to the process of scrutiny and analysis you're supposed to go through before you invest in any business opportunity.
Sadly, however, the words themselves are far more known and used than the actual vetting process itself. People talk about "due diligence," but fail to do it. That is, I think, because they just don't know what to do. Let's change that right now.
Here are 9 steps you can use the next time you're thinking of joining any business opportunity of any kind.
1) What will the company actually share with you? "Due diligence" is professional analysis. But it can't work until you have meaningful intelligence to review. Just what does this company provide? Be careful when you consider this point because "more" doesn't mean "better." What you want to know is how long they've been in business, details about its leadership (are its executives known and respected?), the value of its products, its competition and place in the market, etc.
2) How easy is it to get this useful information? Where are these data? How easily can you access them? How clear is the presentation? If you have to jump through endless hoops getting the details you need BEFORE you enter the company, imagine how difficult it will be AFTER!
3) Can you talk to a LIVE person? Lots of so-called "opportunities" make no effort to understand why people like you and me need to talk to real people before plunking down our hard-earned cash. People, in short, like their questions answered and concerns dealt with by other people, not just by posted messages. Is a real person available to you, and just how difficult it is to reach this person?
4) Are they a Better Business Bureau member? The BBB is a well-known organization that's in business to make sure both consumers and businesses get timelyhelp. All businesses get complaints. The question is how the company deals with them. A business' file and overall record at the BBB can be very helpful in your research. And if the company you're researching isn't a member? Caveat emptor.
5) Do you understand how money is made in this opportunity? Every business hires good copywriters like me who are skilled at exciting prospects. We can do it in our sleep. That's why you need to get past the motivating language and see what you actually have to do to make money. Until you are clear on that, you shouldn't join ANY opportunity, no matter how wonderful it seems.
6) Do you have the skills, desire, aptitude and experience to follow the steps which are necessary to succeed in the opportunity you're reviewing? This is closely related to Point 5 above. Don't assume --whatever the company says -- that anyone can make money in the opportunity, that you don't need any particular skills, and that even a child can profit. Be candid with yourself before so that you don't lament after.
7) Will anyone help you succeed? The sad fact is,the average opportunity offers no help beyond a few printed guidelines. That isn't help; it's lack of help! Be direct with the company's representative you're talking to (you are talking to someone, I trust) about how you get help, the level, frequency, means of getting it, etc. Everyone needs help; be clear on how you get it and necessary training from the folks you are considering joining (and paying).
8) Does what the company say make good sense? My father used to say there is nothing less common than common sense. Here, however, is where you need it. When you look past the hype and marketing promises (and remember, high-priced marketers like me are experts in dishing it out), does what the company say ring true... or are they just making one "pie-in-the-sky" promise after another? You need to be cautious, conservative and thoughtful here to avoid crying in your beer later.
9) Do a search on your company of interest in Google or other large search engine. Look for what others have had to say, be be prepared for the fact that you will read good and bad about just every company and often there is only one side to the posts or the information is dated or biased for the interestd of the poster. The anonymity of online posting means that anyone with a beef can post something that could be 100% false and you will never know. Companies that have been around a long time will have complaints it is a part of doing business. It is how they attempt to resolve issues that matters, so read online postings with a grain of salt considering the source and the amount of time the company has been around. Look for reliable information from a trusted source like the Better Business Bureau. Large long standing companies, for example Microsoft, Amway, and American Airlines may have a lot of complaints but they are still trusted companies with excellent products and services who do make an effort to resolve customer issues. Use good judgement when relying on online information.
Conclusion
Lots of folks give nothing more than lip service to due diligence. Yes, it's necessary, but who has time in these busy days? The truth is, the amount of time and effort you expend on your due diligence is a direct reflection on how serious you are about business success and any individual opportunity in particular. In short, it's essential.
Last piece of advice: print out this website and file itaway. It could be well a lot of money and piece of mind in all your future endeavors!
Resource Box
Harvard-educated Dr. Jeffrey Lant is one of the best-known marketers on earth. Dr. Lant's free online webcasts draw people worldwide who want to profit on the Internet every day. If that's your objective, go to www.worldprofitassociates.com and attend today's program as Dr. Lant's guest. For his personal website, go to www.jeffreylant.com
The single most important word in marketing and how to use it!
Let's get one thing clear from the start: business is and always will be about one thing and one thing only: getting people to buy what you're selling.
But to achieve this goal, you have to have prospects. Therefore getting people to raise their hands and shout "I'm a valuable prospect" becomes something you must do every single day.
One word, one all-important, potent word helps you do this... and that word is FREE! This little four-letter wordis the key to making UNLIMITED amounts of money. Pay close attention, and I'll show you why.
People Today Are Surfeited. You've Got To Motivate Them To MOOOVE!
The first thing you need to know about today's customers is that they have way too much stuff. Their lives are crammed with things, more things, an avalanche of things. However, if we as entrepreneurs are to achieve our financial goals, we must get them to buy STILL MORE! The first step towards this objective is motivating them to contact you and begin the sales process. Here's where that incredibly significant word FREE comes in. FREE is the key to getting people to take action now. Here's one sure-fire way to profit from it every single day.
Create A Free Report & Laugh All The Way To The Bank
One incredibly lucrative way to use "free" is by creating a FREE REPORT. For instance, say you're running a home remodeling business. Your profit on a job runs between 15-20% of the total. Thus customers are VERY lucrative. But you've got a ton of competitors, as even the most cursory glance at the Yellow Pages will confirm. It's FREE to the rescue!
First, consider what people most want to know, then generate a free report that speaks directly to them, like: "The 5 costliest mistakes you'll make when remodeling your kitchen. This report is your key to avoiding them!"
Note the way this is stated: it most assuredly doesn't say "Buy From Me." Instead, the report is based on solid information you've picked up from a lifetime ofexperience. In other words, it has VALUE! It's the desire of the prospect to get this value that motivates him or her to respond.
Your report should be 3-5 pages in length and should be given an actual dollar value, like $9.95. People want things they get for free to be worth much.
Crucial follow-up details on how customers can get in touch with you should be included in a Resource Box. To see what one looks like, check out the end of this article.
Now whip up an ad like this:
Amazing FREE Report shows you the 5 costliest mistakes you'll make when remodeling your kitchen. Get this to avoid them and save THOUSANDS of dollars! $9.95 retail value. FREE NOW! Call (phone) or email (email address) with your name, address, email address, and phone. Get your NO OBLIGATION report FREE TODAY!
Give this ad the broadest possible distribution on your website, in email, in stationery files, even on your businesscards and letterhead! Remember, the most people who get this free report, the most money you'll make day in, day out.
Conclusion
In truth, the people you need to attract as customers could probably get by another day without what you're selling. But as entrepreneurs in hot pursuit of our increasing fortune, we can NEVER let them know that. Instead our job is to get them all hot and bothered about the value we offer them, so hot and bothered that they'll buy today instead of postponing until tomorrow. One powerful word, one magic word -- FREE -- is the key to making this happen.
Resource
Dr. Lant offers you a FREE copy of his new 17th book: A Self-Made Internet Multi-Millionaire Tells You EXACTLY How To Make Money Online Every Single Day
Read this at once. You can start profiting TODAY! $24.95 retail value.
To get yours FREE today, go to
http://www.worldprofitassociates.com/
But to achieve this goal, you have to have prospects. Therefore getting people to raise their hands and shout "I'm a valuable prospect" becomes something you must do every single day.
One word, one all-important, potent word helps you do this... and that word is FREE! This little four-letter wordis the key to making UNLIMITED amounts of money. Pay close attention, and I'll show you why.
People Today Are Surfeited. You've Got To Motivate Them To MOOOVE!
The first thing you need to know about today's customers is that they have way too much stuff. Their lives are crammed with things, more things, an avalanche of things. However, if we as entrepreneurs are to achieve our financial goals, we must get them to buy STILL MORE! The first step towards this objective is motivating them to contact you and begin the sales process. Here's where that incredibly significant word FREE comes in. FREE is the key to getting people to take action now. Here's one sure-fire way to profit from it every single day.
Create A Free Report & Laugh All The Way To The Bank
One incredibly lucrative way to use "free" is by creating a FREE REPORT. For instance, say you're running a home remodeling business. Your profit on a job runs between 15-20% of the total. Thus customers are VERY lucrative. But you've got a ton of competitors, as even the most cursory glance at the Yellow Pages will confirm. It's FREE to the rescue!
First, consider what people most want to know, then generate a free report that speaks directly to them, like: "The 5 costliest mistakes you'll make when remodeling your kitchen. This report is your key to avoiding them!"
Note the way this is stated: it most assuredly doesn't say "Buy From Me." Instead, the report is based on solid information you've picked up from a lifetime ofexperience. In other words, it has VALUE! It's the desire of the prospect to get this value that motivates him or her to respond.
Your report should be 3-5 pages in length and should be given an actual dollar value, like $9.95. People want things they get for free to be worth much.
Crucial follow-up details on how customers can get in touch with you should be included in a Resource Box. To see what one looks like, check out the end of this article.
Now whip up an ad like this:
Amazing FREE Report shows you the 5 costliest mistakes you'll make when remodeling your kitchen. Get this to avoid them and save THOUSANDS of dollars! $9.95 retail value. FREE NOW! Call (phone) or email (email address) with your name, address, email address, and phone. Get your NO OBLIGATION report FREE TODAY!
Give this ad the broadest possible distribution on your website, in email, in stationery files, even on your businesscards and letterhead! Remember, the most people who get this free report, the most money you'll make day in, day out.
Conclusion
In truth, the people you need to attract as customers could probably get by another day without what you're selling. But as entrepreneurs in hot pursuit of our increasing fortune, we can NEVER let them know that. Instead our job is to get them all hot and bothered about the value we offer them, so hot and bothered that they'll buy today instead of postponing until tomorrow. One powerful word, one magic word -- FREE -- is the key to making this happen.
Resource
Dr. Lant offers you a FREE copy of his new 17th book: A Self-Made Internet Multi-Millionaire Tells You EXACTLY How To Make Money Online Every Single Day
Read this at once. You can start profiting TODAY! $24.95 retail value.
To get yours FREE today, go to
http://www.worldprofitassociates.com/
Thursday, March 19, 2009
Social Networking Sites are ULTRA-popular but how does the average business owner use these sites? Here's how!
Anyone over 40 (common age among business owners) tends to see social networking sites like FaceBook and MySpace and Twitter as a waste of time. After all anyone running a business doesn't have time to be posting on walls, checking out photos online, tweeting, writing on someone's wall etc. But wait! Don't be so quick to write off these sites as powerful tools for your business and for helping your customers.
Take some time to get familiar with these sites, get a free account it takes only a few seconds to get started. Watch what other people are saying, how other people or businesses are using the site to get traffic, generate buzz, or help customers. You can also place advertising at sites like FaceBook, and MySpace but there are many other smaller networking sites on a variety of topics. Do a search at Google for sites related to your business and interests. This will help you find targeted customers, prospective customers and other tools and services that can help you build your online presence.You can also consider creating your own Social Networking site for your company or service so that you can interact with your customers. Having your own site allows you to connect with your customers, control content, build relationships, establish trust, respond to customer concerns, make product or service announcements, and improve on your service delivery from customer feedback.
Give Social Networking sites your attention, they are a powerful online tool that you might as well get familiar with now as they aren't going away. You can see an example of our company's own Social Networking site here: http://community.worldprofit.com
IMPORTANT: Worldprofit Silver and Platinum Members should login to the Resellers Club to download your FREE copy of: "Social Marketing Secrets!" This ebook is extremely valuable, be sure to download it and the other titles - use to unleash massive traffic and profits!
Happy Networking!
About the Author: Dr. Jeffrey Lant is well known to millions of people worldwide from his 18 books, hundreds of articles, international media appearances and regular online webcasts, Dr. Lant is an internationally recognized author, trainer, and consultant. He is the holder of 4 university degrees, including the PhD from Harvard University. Current CEO of Worldprofit Inc., an innovative website development company specializing in webcast applications, website design, database development, home business tools, marketing, consulting and e-commerce.
Take some time to get familiar with these sites, get a free account it takes only a few seconds to get started. Watch what other people are saying, how other people or businesses are using the site to get traffic, generate buzz, or help customers. You can also place advertising at sites like FaceBook, and MySpace but there are many other smaller networking sites on a variety of topics. Do a search at Google for sites related to your business and interests. This will help you find targeted customers, prospective customers and other tools and services that can help you build your online presence.You can also consider creating your own Social Networking site for your company or service so that you can interact with your customers. Having your own site allows you to connect with your customers, control content, build relationships, establish trust, respond to customer concerns, make product or service announcements, and improve on your service delivery from customer feedback.
Give Social Networking sites your attention, they are a powerful online tool that you might as well get familiar with now as they aren't going away. You can see an example of our company's own Social Networking site here: http://community.worldprofit.com
IMPORTANT: Worldprofit Silver and Platinum Members should login to the Resellers Club to download your FREE copy of: "Social Marketing Secrets!" This ebook is extremely valuable, be sure to download it and the other titles - use to unleash massive traffic and profits!
Happy Networking!
About the Author: Dr. Jeffrey Lant is well known to millions of people worldwide from his 18 books, hundreds of articles, international media appearances and regular online webcasts, Dr. Lant is an internationally recognized author, trainer, and consultant. He is the holder of 4 university degrees, including the PhD from Harvard University. Current CEO of Worldprofit Inc., an innovative website development company specializing in webcast applications, website design, database development, home business tools, marketing, consulting and e-commerce.
Monday, February 23, 2009
Money Without Work?
Money Without Work? YES! Read this and believe.
by Dr. Jeffrey Lant
Right this minute, people like you are experiencing an online marketer's dream: making money without work.In just a few words, I'll tell you how they are doing itand how YOU can starting doing it, too, RIGHT NOW!
What You Ordinarily Have To Do To Profit Online
Here are the steps most online marketers follow to make money:
1) They must review available products to determine which ones they want to represent.
2) Write winning sales copy (or hire an expensive copywriter).
3) Grow prospect list/s.
4) Email to the list/s.
5) Collect the money.
6) Deliver product to the customer.
How Would You Like Smart People Doing ALL This For You 24/7/365?
Right now, our smart product pickers are reviewing a host of Internet products. Their objective: to find the very best products on how to profit online a the very best prices. They have years of experience doing this and an eye for what sellsand what customers want.
THEY select the hottest and fastest-selling products... and they do it EVERY single day.
THEY write the copy... copy with hot snap, crackle, pop; the kind of copy that gets people worldwide to sit up, take notice, and BUY.
Throughout the day they post the hottest offers. There is never just one offer a day... every few hours they send another, then another, then another. In fact, they always have hot offers "on deck". As customers review pending offers, hot new offers are posted automatically so there is ALWAYS something hot and new on hand,whatever hour of the day or night.
As orders come in (and they do all day, everyday), as customers buy, YOU get 50 - 80% of the money and you get it IMMEDIATELY. ALL you have to do it spend it.
This System Is For You!
Got limited time... little Internet success... you're elderly... disabled... daunted by the net? No problem.
Believe it or not...
You don't select the products.
You don't write the copy.
You don't post the offers.
You don't make the sale.
You don't deliver the product.
You do nothing but get your big share of the profits(50-80%) and think about where to spend it.
See This Amazing System In Action Now!
Go to www.worldprofitassociates.com
Log in. Click on MESSAGE CENTER at the top of the page. Remember, people just like you worldwide are profiting from the messages and offers you're seeing!
To get started, ask the Monitor on duty to put you on the VIP list for today's live webcast.
Follow the directions, and you can start profiting today! Amazing!
Resource Box
Worldprofit, helping people worldwide like you profit online since 1994. Go to www.worldprofitassociates.com Log in and watch the "Make Money Online Now" video.
About The Author:
Harvard-educated Dr. Jeffrey Lant is well known to millions as a straight-talking author of 18 business books and hundreds of articles and money-making reports. He lectures daily on Internet success. To attend his free program go to www.worldprofitassociates.com
His personal website is www.jeffreylant.com
by Dr. Jeffrey Lant
Right this minute, people like you are experiencing an online marketer's dream: making money without work.In just a few words, I'll tell you how they are doing itand how YOU can starting doing it, too, RIGHT NOW!
What You Ordinarily Have To Do To Profit Online
Here are the steps most online marketers follow to make money:
1) They must review available products to determine which ones they want to represent.
2) Write winning sales copy (or hire an expensive copywriter).
3) Grow prospect list/s.
4) Email to the list/s.
5) Collect the money.
6) Deliver product to the customer.
How Would You Like Smart People Doing ALL This For You 24/7/365?
Right now, our smart product pickers are reviewing a host of Internet products. Their objective: to find the very best products on how to profit online a the very best prices. They have years of experience doing this and an eye for what sellsand what customers want.
THEY select the hottest and fastest-selling products... and they do it EVERY single day.
THEY write the copy... copy with hot snap, crackle, pop; the kind of copy that gets people worldwide to sit up, take notice, and BUY.
Throughout the day they post the hottest offers. There is never just one offer a day... every few hours they send another, then another, then another. In fact, they always have hot offers "on deck". As customers review pending offers, hot new offers are posted automatically so there is ALWAYS something hot and new on hand,whatever hour of the day or night.
As orders come in (and they do all day, everyday), as customers buy, YOU get 50 - 80% of the money and you get it IMMEDIATELY. ALL you have to do it spend it.
This System Is For You!
Got limited time... little Internet success... you're elderly... disabled... daunted by the net? No problem.
Believe it or not...
You don't select the products.
You don't write the copy.
You don't post the offers.
You don't make the sale.
You don't deliver the product.
You do nothing but get your big share of the profits(50-80%) and think about where to spend it.
See This Amazing System In Action Now!
Go to www.worldprofitassociates.com
Log in. Click on MESSAGE CENTER at the top of the page. Remember, people just like you worldwide are profiting from the messages and offers you're seeing!
To get started, ask the Monitor on duty to put you on the VIP list for today's live webcast.
Follow the directions, and you can start profiting today! Amazing!
Resource Box
Worldprofit, helping people worldwide like you profit online since 1994. Go to www.worldprofitassociates.com Log in and watch the "Make Money Online Now" video.
About The Author:
Harvard-educated Dr. Jeffrey Lant is well known to millions as a straight-talking author of 18 business books and hundreds of articles and money-making reports. He lectures daily on Internet success. To attend his free program go to www.worldprofitassociates.com
His personal website is www.jeffreylant.com
Saturday, February 21, 2009
Pyramid Scheme Insights: A Report by Dr. Jeffrey Lant
Notes from an old timer. For over 30 years now, I've been involved in the home/entrepreneur business field. During this time, I have seen every ponzi and pyramid scheme, every gifting program, and every money transfer operation under the sun. EVERY SINGLE ONE OF THESE SCHEMES HAS COLLAPSED... hurting good, trusting, and yes, gullible people worldwide who "invested."
It's important that you understood how pyramid players think. They're goal is NOT to help you profit; their goal is to take as much of your money as they can as quickly as possible. THEY know they're not running a business, and so THEY never make the investments in their business that legitimate business people make. What THEY do is this: they prey on people's greed and avarice (remember, it is one of the 7 Deadly Sins) to excite people and, quite frankly, make them lose reason, perspective and common sense.
Pyramid players know that manipulating people becomes easier as the economy worsens. After all, desperate people do desperate things. That's why so many pyramid players become more visible during bad times. Bad times, desperate people, produce a superb environment for their profit -- but NOT for yours.
Face it: pyramid players (and by this I mean the organizers and promoters of pyramid schemes) are crooks, thieves, petty criminals and worse. They have mastered manipulation and con-artistry. And, yes, that is a craft, though a dark one. They learn to prey on your greed, your need for immediate money, your lack of experience. They will do and say ANYTHING to get YOU to believe that THEY are the solution to your often serious financial problems. Such people are charming, personable, plausible. It is easy to like them... and to find reasons for believing them.
But, remember. Their goal has NOTHING whatever to do with helping YOU... and EVERYTHING to do with enriching themselves. The minute you forget this, you are doomed, yet another victim of yet another practised crook.
What should you do? Avoid these folks at all cost. When you "invest" with them, you've made a fool's bargain. And, believe me, you will pay, one way or another.
There's an old saying, "If it seems too good to be true, it probably is." That's wisdom.
We are in a severe global recession. Many legitimate businesses and opportunities are losing money; the rest are making profits which may well be cut by events. THEY, however, are making every effort to improve their operations because THEY are planning on long-term futures. BUT NOT PYRAMID SCHEMES. They will be long gone before the recession ends, secure with YOUR money, while you will have nothing but good experienced gained through bad choices.
Next time you're thinking about joining one of these "wow, immediate riches" schemes, and after you're checked them out at google, yahoo, etc., read this message. Remember, real businesses act like it; they aim to keep you as a long-term customer, and work hard to make you happy. We, for I am CEO of one such business, do care about your long-term success, because we know our future is intertwined with yours. NO pyramid player anywhere on earth could say that or even understand such a goal. THEY reap... YOU never do.
Thanks for reading. And let "caveat emptor" be the order of the day.
Jeffrey Lant, PhD
Resource Box
Harvard-educated Dr. Jeffrey Lant is well known to millions of folks worldwide for his candid, practical business advice. Author of 18 books, his newest is "The Ten (Woefully Common) Mistakes Killing Your Internet Business And What To Do About Them". $29.95 value. FREE if you log in at http://www.worldprofitassociates.com and click on Goody Bag.
It's important that you understood how pyramid players think. They're goal is NOT to help you profit; their goal is to take as much of your money as they can as quickly as possible. THEY know they're not running a business, and so THEY never make the investments in their business that legitimate business people make. What THEY do is this: they prey on people's greed and avarice (remember, it is one of the 7 Deadly Sins) to excite people and, quite frankly, make them lose reason, perspective and common sense.
Pyramid players know that manipulating people becomes easier as the economy worsens. After all, desperate people do desperate things. That's why so many pyramid players become more visible during bad times. Bad times, desperate people, produce a superb environment for their profit -- but NOT for yours.
Face it: pyramid players (and by this I mean the organizers and promoters of pyramid schemes) are crooks, thieves, petty criminals and worse. They have mastered manipulation and con-artistry. And, yes, that is a craft, though a dark one. They learn to prey on your greed, your need for immediate money, your lack of experience. They will do and say ANYTHING to get YOU to believe that THEY are the solution to your often serious financial problems. Such people are charming, personable, plausible. It is easy to like them... and to find reasons for believing them.
But, remember. Their goal has NOTHING whatever to do with helping YOU... and EVERYTHING to do with enriching themselves. The minute you forget this, you are doomed, yet another victim of yet another practised crook.
What should you do? Avoid these folks at all cost. When you "invest" with them, you've made a fool's bargain. And, believe me, you will pay, one way or another.
There's an old saying, "If it seems too good to be true, it probably is." That's wisdom.
We are in a severe global recession. Many legitimate businesses and opportunities are losing money; the rest are making profits which may well be cut by events. THEY, however, are making every effort to improve their operations because THEY are planning on long-term futures. BUT NOT PYRAMID SCHEMES. They will be long gone before the recession ends, secure with YOUR money, while you will have nothing but good experienced gained through bad choices.
Next time you're thinking about joining one of these "wow, immediate riches" schemes, and after you're checked them out at google, yahoo, etc., read this message. Remember, real businesses act like it; they aim to keep you as a long-term customer, and work hard to make you happy. We, for I am CEO of one such business, do care about your long-term success, because we know our future is intertwined with yours. NO pyramid player anywhere on earth could say that or even understand such a goal. THEY reap... YOU never do.
Thanks for reading. And let "caveat emptor" be the order of the day.
Jeffrey Lant, PhD
Resource Box
Harvard-educated Dr. Jeffrey Lant is well known to millions of folks worldwide for his candid, practical business advice. Author of 18 books, his newest is "The Ten (Woefully Common) Mistakes Killing Your Internet Business And What To Do About Them". $29.95 value. FREE if you log in at http://www.worldprofitassociates.com and click on Goody Bag.
What You Should Be Doing NOW To Prepare For The Coming Economic BOOM!
This is an important message IF you aim to use the Internet to make regular, growing income. Read it carefully. Then read it again. The seeds of your successful future online are RIGHT HERE!
There's an old saying, "It's always darkest before the dawn." No where is this more true than in the turbulent world economy. As I write (2/17/09) things are dismal worldwide; negative records in every category (housing sales, unemployment, consumer confidence, etc.) are a matter of daily reckoning.
This constant drumbeat of awful tidings has unleased the usually comedic figure of Chicken Little, you know the beast who upsets the neighborhood by repeating over and over again "The sky is falling." This pesky varmint and his hysterical message have unnerved a lot of people who ought to know better. King Chicken rules the land!
But, friends, mark my words: the next great economic boom is always on the way. The question before thehouse is NOT whether it will happen... the question is whether YOU will be ready to take advantage of it.
1) Every recession ends. This one is no exception.
You don't need some Ivy-educated economist to know that every recession ends. Right now the followers of Chicken Little are acting like we're mired in permanent recession/ depression; that the good old days are gone forever. The truth is, while economists differ on just when this recession will end (3 months from now? 6 months from now?) they ALL agree that it will end.
Thus, whatever ending date you choose to believe in (I say Summer of 2009), you need to prepare yourself and your interests for the impending boom... not for unending recession.
2) You Have A Limited Window Of Opportunity. Use It.
Followers of Chicken Little are using his anxious warnings to justify overeating and more television watching. After all, since the world is ending anyway what harm could there be in eating more cake and never having to exercise again!
Smarter people realize that they now have a window of opportunity which will not come again until the next severe recession.
Consider this: the entire inventory of the world and ALL its assets are for sale at often severely depreciated rates. WHATEVER you're going to need to build your business in the months and years ago is now available at often historically attractive rates... and if you still don't like the numbers you see: negotiate even better ones with folks who need the cash (like I've been doing).
3) Money Is Cheap. Get What You Need.
Right this minute, the cost of money -- real, spendable cash -- is at historically record lows. Smart people (including me) are using this opportunity to acquire assets with great appreciation potential with dirt-cheap loan money from banks eager to lend. If you need equipment... if you need home improvements...if you need a new vehicle, etc., then NOW, when money is cheap, cheap, cheap, is the time to lock in the savings and whistle all the way to the bank.
Personally, the very first thing I did when the stock market started its major nose drive in the fall of 2008 was borrow large sums at the cheapest interest rate ever. I turned these sums into assets all-but-certain (life holds no absolute guarantees) to appreciate when stock market and economy rebound, as both will do. Cheap money, I tell you, is something everybody but Chicken Little can go wild about. Chicken, bycontrast, would stay immobilized by indecision.
4) Diversify Your Website
As co-proprietor of one of the most popular websites on earth, I sit in an excellent position to see how folks worldwide are using (or more usually misusing) the web to profit. It is NOT a pretty picture.
People without offline retail experience are the worst offenders. They seem not to realize that a website is real estate which needs constant improvement and development. Instead, they get a website; put one or two things on it, then sit back and wait for the money to roll in. Of course it doesn't... and when that happens the hapless website owner immediately cites the comforting mantra of Swami Chicken Little: "the sky is falling... there is NO way for you to profit online. You was had."
For such sentiments, there are garbage dumps.
Instead of blaming your misfortune on the times, The Man, or the phases of the moon, ask yourself if you did (and are doing) the things you must do to profit online:
* when you own a domain you own real estate. Just what are you doing to develop it?
* owning net real estate (domain) means engaging in a constant search for new products to add to your website. EVERY day is an opportunity to grow your site and develop your property.Just what are you doing EVERY DAY to do so?
* When was the last time you either took a nonproductive product off your website or repositioned it in a more prominent location? The correct answer should be: today!
* When was the last time, you added a spectacular offer to your website and either wrote or had a whiz-bang copywriter write sizzing, motivating copy? Not doing this, huh? Making and constantly trying out new offers is precisely what successful online marketers do.
* When was the last time you grew your list/s? Successful online marketers are list growth fanatics. They study how lists are grown... then do what's necessary for constant list growth. Do you?
* When was the last time you emailed a special offer to your list/s, an offer so good it would force people to sit up, take notice, and BUY (even when they had no intention of doing so and "no money")? That daymust be today!
5) Stop Thinking Small
Without exception in my experience, the people failing online ALL think small. Successful online marketersunderstand that while they may have to start small, their goal is to THINK big and do what's necessary toachieve what they want: BIG PROFITS.
The Internet is ideally situated for big-time thinkers and doers. It gives you a universal platform and ridiculously inexpensive ways to develop the business and reap constantly growing rewards. When you start thinking like an online marketer, a cosmic retailer you cannot but be thrilled by this situation, as I (for one) continue to be over 15 years after I started profiting online! The Internet produces enhanced returns because the cost of doing business online is minimal compared to offline operations. However, what good are these rosy business benefits if you are not taking advantage of them?
Last Words
Right now we are closer to the end of this recession than when I started this report. The question is: are you any closer to benefiting from this unique moment of soon-to-be-gone opportunity? Two years from now, a year from now who would you rather be: the person who sized up this moment with no-nonsense realism and did what was necessary to build your assets and online empire... or the person who did nothing, achieved nothing, grew nothing. As the song goes, "Which side are you on, boys, which side are you on?" It'll be obvious soon enough...
Resource Box
Dr. Lant offers all readers a free copy of his new 18th book "The 10 (Woefully Common) Mistakes Killing Your Internet Business And What To Do About Them." To get your copy go to www.worldprofitassociates.com Log in. Click on Goody Bag, left margin. While you're there, click on "1000Visitors" and get 1000 free guaranteed visitors to the website of your choice.
About The Author
Harvard-educated Dr. Jeffrey Lant is known to millions for his frank, practical advise on business success. He lectures daily on Internet success. Sign in at http://www.worldprofit.com and ask to be put on the VIP list. His personal site is http://www.jeffreylant.com
There's an old saying, "It's always darkest before the dawn." No where is this more true than in the turbulent world economy. As I write (2/17/09) things are dismal worldwide; negative records in every category (housing sales, unemployment, consumer confidence, etc.) are a matter of daily reckoning.
This constant drumbeat of awful tidings has unleased the usually comedic figure of Chicken Little, you know the beast who upsets the neighborhood by repeating over and over again "The sky is falling." This pesky varmint and his hysterical message have unnerved a lot of people who ought to know better. King Chicken rules the land!
But, friends, mark my words: the next great economic boom is always on the way. The question before thehouse is NOT whether it will happen... the question is whether YOU will be ready to take advantage of it.
1) Every recession ends. This one is no exception.
You don't need some Ivy-educated economist to know that every recession ends. Right now the followers of Chicken Little are acting like we're mired in permanent recession/ depression; that the good old days are gone forever. The truth is, while economists differ on just when this recession will end (3 months from now? 6 months from now?) they ALL agree that it will end.
Thus, whatever ending date you choose to believe in (I say Summer of 2009), you need to prepare yourself and your interests for the impending boom... not for unending recession.
2) You Have A Limited Window Of Opportunity. Use It.
Followers of Chicken Little are using his anxious warnings to justify overeating and more television watching. After all, since the world is ending anyway what harm could there be in eating more cake and never having to exercise again!
Smarter people realize that they now have a window of opportunity which will not come again until the next severe recession.
Consider this: the entire inventory of the world and ALL its assets are for sale at often severely depreciated rates. WHATEVER you're going to need to build your business in the months and years ago is now available at often historically attractive rates... and if you still don't like the numbers you see: negotiate even better ones with folks who need the cash (like I've been doing).
3) Money Is Cheap. Get What You Need.
Right this minute, the cost of money -- real, spendable cash -- is at historically record lows. Smart people (including me) are using this opportunity to acquire assets with great appreciation potential with dirt-cheap loan money from banks eager to lend. If you need equipment... if you need home improvements...if you need a new vehicle, etc., then NOW, when money is cheap, cheap, cheap, is the time to lock in the savings and whistle all the way to the bank.
Personally, the very first thing I did when the stock market started its major nose drive in the fall of 2008 was borrow large sums at the cheapest interest rate ever. I turned these sums into assets all-but-certain (life holds no absolute guarantees) to appreciate when stock market and economy rebound, as both will do. Cheap money, I tell you, is something everybody but Chicken Little can go wild about. Chicken, bycontrast, would stay immobilized by indecision.
4) Diversify Your Website
As co-proprietor of one of the most popular websites on earth, I sit in an excellent position to see how folks worldwide are using (or more usually misusing) the web to profit. It is NOT a pretty picture.
People without offline retail experience are the worst offenders. They seem not to realize that a website is real estate which needs constant improvement and development. Instead, they get a website; put one or two things on it, then sit back and wait for the money to roll in. Of course it doesn't... and when that happens the hapless website owner immediately cites the comforting mantra of Swami Chicken Little: "the sky is falling... there is NO way for you to profit online. You was had."
For such sentiments, there are garbage dumps.
Instead of blaming your misfortune on the times, The Man, or the phases of the moon, ask yourself if you did (and are doing) the things you must do to profit online:
* when you own a domain you own real estate. Just what are you doing to develop it?
* owning net real estate (domain) means engaging in a constant search for new products to add to your website. EVERY day is an opportunity to grow your site and develop your property.Just what are you doing EVERY DAY to do so?
* When was the last time you either took a nonproductive product off your website or repositioned it in a more prominent location? The correct answer should be: today!
* When was the last time, you added a spectacular offer to your website and either wrote or had a whiz-bang copywriter write sizzing, motivating copy? Not doing this, huh? Making and constantly trying out new offers is precisely what successful online marketers do.
* When was the last time you grew your list/s? Successful online marketers are list growth fanatics. They study how lists are grown... then do what's necessary for constant list growth. Do you?
* When was the last time you emailed a special offer to your list/s, an offer so good it would force people to sit up, take notice, and BUY (even when they had no intention of doing so and "no money")? That daymust be today!
5) Stop Thinking Small
Without exception in my experience, the people failing online ALL think small. Successful online marketersunderstand that while they may have to start small, their goal is to THINK big and do what's necessary toachieve what they want: BIG PROFITS.
The Internet is ideally situated for big-time thinkers and doers. It gives you a universal platform and ridiculously inexpensive ways to develop the business and reap constantly growing rewards. When you start thinking like an online marketer, a cosmic retailer you cannot but be thrilled by this situation, as I (for one) continue to be over 15 years after I started profiting online! The Internet produces enhanced returns because the cost of doing business online is minimal compared to offline operations. However, what good are these rosy business benefits if you are not taking advantage of them?
Last Words
Right now we are closer to the end of this recession than when I started this report. The question is: are you any closer to benefiting from this unique moment of soon-to-be-gone opportunity? Two years from now, a year from now who would you rather be: the person who sized up this moment with no-nonsense realism and did what was necessary to build your assets and online empire... or the person who did nothing, achieved nothing, grew nothing. As the song goes, "Which side are you on, boys, which side are you on?" It'll be obvious soon enough...
Resource Box
Dr. Lant offers all readers a free copy of his new 18th book "The 10 (Woefully Common) Mistakes Killing Your Internet Business And What To Do About Them." To get your copy go to www.worldprofitassociates.com Log in. Click on Goody Bag, left margin. While you're there, click on "1000Visitors" and get 1000 free guaranteed visitors to the website of your choice.
About The Author
Harvard-educated Dr. Jeffrey Lant is known to millions for his frank, practical advise on business success. He lectures daily on Internet success. Sign in at http://www.worldprofit.com and ask to be put on the VIP list. His personal site is http://www.jeffreylant.com
"The 10 (woefully common) mistakes killing your Internet business and what to do about them."
Here's an excerpt from my latest ebook, titled, " The 10 (woefully common) mistakes killing your Internet business and what to do about them."
Woefully Common Mistake #1: Lack Of A Domain
Do you own a domain right this minute? Most readers will acknowledge that no, they don't. And you? If you're like most people striving for Internet profits you are trying to do so with an affiliate site. An affiliate site is provided by a network marketing or other business opportunity company. They ordinarily give you this site, which is a copy of their own.
To the uninitiated this seems like a good deal. Wow! A site all your own, a duplicate of the company's,with no technical or design work to be done... and all for FREE! Splendid, right?
Absolutely not!
For openers, this affiliate site doesn't belong to you. The company giveth; the company taketh away. It's a copy... and if anything happens to the company you lose your site and all the hard work and moneyyou have put into promoting it.
More, you will NEVER be able to add new products and services to your site. It will always be what it isfrom the beginning: a company site promoting solely the company's products. As I will make even clearerwhen I discuss the need for site diversification below, you cannot succeed online merely selling onecompany's products/services. You must diversify... but an affiliate website doesn't enable you to do that.
It gets even worse. The key to online success is capturing vital follow-up information from EVERY oneof your site visitors, without exception. An affiliate site does not permit you to do this. Say a person comes to your site who either doesn't buy anything or sign up for a newsletter or for further information. You've lost this prospect, probably forever. Ouch. That really does hurt, since prospect information is crucial for building the relationship which in due course produces profit.
Do you begin to see why affiliate sites, which seem so good, are really a trap which make it virtually impossible to make any money... much less a good, continuing income?
And, like I said, if anything happens to the company and it goes out of business (as so many opportunities have) you lose EVERYTHING; nothing remains of your affiliate site but a bitter memory of how you invested... and lost!
This is why you need your own domain. When you have a domain, you own an infinitely expandable property. It is yours, all yours, and must be treated accordingly.
There is not a money-making entity online, be it corporation, company or individual, which doesn't have a domain. It's easy to see why. People who are domain owners thrill at their chance to build a successful worldwide business utterly without limit in size or number of offerings. The very fact of 'net ownership spurs them to think big... and bigger still! The seeds of great companies and great wealth are implicitin every domain... and entirely lacking in every affiliate site.
So, let's be clear. To succeed online, you MUST do what EVERY successful Internet entrepreneur has done: you must get a domain. If you are unwilling to do so, EVERY chance of Internet success evaporates and you are finished online, no matter how much time and money you spend.
Get that domain today... for he who hesitates is truly lost.
To get the entire ebook - free - go to http://www.worldprofitassociates.com. Become a member (no cost) and find out how to get the book free. $29.95 Value.
Woefully Common Mistake #1: Lack Of A Domain
Do you own a domain right this minute? Most readers will acknowledge that no, they don't. And you? If you're like most people striving for Internet profits you are trying to do so with an affiliate site. An affiliate site is provided by a network marketing or other business opportunity company. They ordinarily give you this site, which is a copy of their own.
To the uninitiated this seems like a good deal. Wow! A site all your own, a duplicate of the company's,with no technical or design work to be done... and all for FREE! Splendid, right?
Absolutely not!
For openers, this affiliate site doesn't belong to you. The company giveth; the company taketh away. It's a copy... and if anything happens to the company you lose your site and all the hard work and moneyyou have put into promoting it.
More, you will NEVER be able to add new products and services to your site. It will always be what it isfrom the beginning: a company site promoting solely the company's products. As I will make even clearerwhen I discuss the need for site diversification below, you cannot succeed online merely selling onecompany's products/services. You must diversify... but an affiliate website doesn't enable you to do that.
It gets even worse. The key to online success is capturing vital follow-up information from EVERY oneof your site visitors, without exception. An affiliate site does not permit you to do this. Say a person comes to your site who either doesn't buy anything or sign up for a newsletter or for further information. You've lost this prospect, probably forever. Ouch. That really does hurt, since prospect information is crucial for building the relationship which in due course produces profit.
Do you begin to see why affiliate sites, which seem so good, are really a trap which make it virtually impossible to make any money... much less a good, continuing income?
And, like I said, if anything happens to the company and it goes out of business (as so many opportunities have) you lose EVERYTHING; nothing remains of your affiliate site but a bitter memory of how you invested... and lost!
This is why you need your own domain. When you have a domain, you own an infinitely expandable property. It is yours, all yours, and must be treated accordingly.
There is not a money-making entity online, be it corporation, company or individual, which doesn't have a domain. It's easy to see why. People who are domain owners thrill at their chance to build a successful worldwide business utterly without limit in size or number of offerings. The very fact of 'net ownership spurs them to think big... and bigger still! The seeds of great companies and great wealth are implicitin every domain... and entirely lacking in every affiliate site.
So, let's be clear. To succeed online, you MUST do what EVERY successful Internet entrepreneur has done: you must get a domain. If you are unwilling to do so, EVERY chance of Internet success evaporates and you are finished online, no matter how much time and money you spend.
Get that domain today... for he who hesitates is truly lost.
To get the entire ebook - free - go to http://www.worldprofitassociates.com. Become a member (no cost) and find out how to get the book free. $29.95 Value.
Don't Be A One-Note Johnny. Why Website Diversification Is Key To Your Income And Wealth
So, like millions of people worldwide, YOU want to profit online. Good for you. Every year the amount of commerce done on the net surges further ahead. You're in the right place at the right time.
Now, don't blow it.
You need insight into who's profiting online and how they're doing it so that you can take a page from their gilded playbooks.
Think of...
Amazon.com
E-bay
Google
And thousands of other Internet household names.
Each and every day, their management focuses on doing the key things ensuring their long-term survival and prosperity. They brainstorm new products and services. They expand upon existing products and services. And they diversify to capture new customers and increase market share.
Did YOU do these 3 things today?
Look Closely At Your Website
It's now time to scrutinize your website as a clever entrepreneur and future millionaire would see it. Justwhat's going on at yourwebsite.com?
Millions of home-based entrepreneurs and small businesses haven't reviewed their current site andsituation from the stand-point of their future growth, profits, and wealth. But the folks at Amazon.comEbay, and Google most certainly did.
Keep in mind that these multi-billion dollar titans ALL started as the smallest of small businesses, oftenon the proverbial kitchen table. They brought to that table, though, something which you, too, must deliver: vision for growth.
Many entrepreneurs who have gotten very, very rich started very, very small. But they were determinednot to stay that way. In short, they had a vision to which they added personal determination and goals. They saw small as a way station on the way to bountiful, continuing, growing, indeed explosive prosperity!!!
This started by looking at their website as it was at the beginning and doing everything necessary to speedpast this milestone as soon as possible.
Have you done this yet?
If you have had a website for more than a week and you haven't brain stormed suitable new products/services, haven't contacted providers of such products/services, and haven't expanded what your website offers... you are part of the problem. Instead you MUST become part of the solution,or you're doomed to few responses and inadequate profits.
Profit-making entrepreneurs and companies are constantly reviewing their website/store. Are yousystematically growing it? Are you currently reviewing potential new products/services? When was the lasttime you reviewed your website, removing items which don't sell and adding new potential profit centers? Like I said, the more you desire your website to become your vehicle to substantial wealth, the more often you need to be putting what you have on that site under a microscope... and making necessary changes accordingly.
Every Day Is A Growth Day
To those entrepreneurs who want mammoth enterprises with comparably impressive bottom lines, each day is a day to grow: a day for taking what is and transforming it into a tool for more growth. Did you review your website today with this goal clearly in mind? If not, make this honest, analytic reviewthe first order of business today.
Then act on what you've learned:
* Products which are not selling should be either dropped or demoted in placement. Note: if you demote to another place of lower visibility and impact, make sure you make a special offer to give this roduct/service a fighting chance.
* Review new products/services and add the most likely of them.
* Analyze your copy and website. Are they appealing, motivating from the customer standpoint? If not, major copywriting surgery is needed!
* Are you making... and constantly changing... offers that motivate immediate action?* Do you have a way to talk live and direct to your customers? You're much more likely to make the saleif you do.
Follow these guidelines daily, and you'll start seeing substantial improvements in your bottom line. Whenthat happens... read this article again. Don't get complacent! You already knows that doesn't work!
Constant website vigilance and improvement does!
Resource Box
A good place to find thousands of products with complete resale rights is http://www.worldprofit.com/Sign up as a free Associate at
http://www.worldprofitassociates.com/
Then log in and click on Reseller's Club on the left menu.
About The Author
Harvard-educated Dr. Jeffrey Lant is known worldwide for his practical and easy-to-follow business advice.To get a FREE copy of his 18th book "The Ten (Woefully Common) Mistakes You're Making Online And WhatTo Do About Them" ($29.95 value), go to http://www.worldprofitassociates.com/ and log in. Click on"Goody Bag".
So, like millions of people worldwide, YOU want to profit online. Good for you. Every year the amount of commerce done on the net surges further ahead. You're in the right place at the right time.
Now, don't blow it.
You need insight into who's profiting online and how they're doing it so that you can take a page from their gilded playbooks.
Think of...
Amazon.com
E-bay
And thousands of other Internet household names.
Each and every day, their management focuses on doing the key things ensuring their long-term survival and prosperity. They brainstorm new products and services. They expand upon existing products and services. And they diversify to capture new customers and increase market share.
Did YOU do these 3 things today?
Look Closely At Your Website
It's now time to scrutinize your website as a clever entrepreneur and future millionaire would see it. Justwhat's going on at yourwebsite.com?
Millions of home-based entrepreneurs and small businesses haven't reviewed their current site andsituation from the stand-point of their future growth, profits, and wealth. But the folks at Amazon.comEbay, and Google most certainly did.
Keep in mind that these multi-billion dollar titans ALL started as the smallest of small businesses, oftenon the proverbial kitchen table. They brought to that table, though, something which you, too, must deliver: vision for growth.
Many entrepreneurs who have gotten very, very rich started very, very small. But they were determinednot to stay that way. In short, they had a vision to which they added personal determination and goals. They saw small as a way station on the way to bountiful, continuing, growing, indeed explosive prosperity!!!
This started by looking at their website as it was at the beginning and doing everything necessary to speedpast this milestone as soon as possible.
Have you done this yet?
If you have had a website for more than a week and you haven't brain stormed suitable new products/services, haven't contacted providers of such products/services, and haven't expanded what your website offers... you are part of the problem. Instead you MUST become part of the solution,or you're doomed to few responses and inadequate profits.
Profit-making entrepreneurs and companies are constantly reviewing their website/store. Are yousystematically growing it? Are you currently reviewing potential new products/services? When was the lasttime you reviewed your website, removing items which don't sell and adding new potential profit centers? Like I said, the more you desire your website to become your vehicle to substantial wealth, the more often you need to be putting what you have on that site under a microscope... and making necessary changes accordingly.
Every Day Is A Growth Day
To those entrepreneurs who want mammoth enterprises with comparably impressive bottom lines, each day is a day to grow: a day for taking what is and transforming it into a tool for more growth. Did you review your website today with this goal clearly in mind? If not, make this honest, analytic reviewthe first order of business today.
Then act on what you've learned:
* Products which are not selling should be either dropped or demoted in placement. Note: if you demote to another place of lower visibility and impact, make sure you make a special offer to give this roduct/service a fighting chance.
* Review new products/services and add the most likely of them.
* Analyze your copy and website. Are they appealing, motivating from the customer standpoint? If not, major copywriting surgery is needed!
* Are you making... and constantly changing... offers that motivate immediate action?* Do you have a way to talk live and direct to your customers? You're much more likely to make the saleif you do.
Follow these guidelines daily, and you'll start seeing substantial improvements in your bottom line. Whenthat happens... read this article again. Don't get complacent! You already knows that doesn't work!
Constant website vigilance and improvement does!
Resource Box
A good place to find thousands of products with complete resale rights is http://www.worldprofit.com/Sign up as a free Associate at
http://www.worldprofitassociates.com/
Then log in and click on Reseller's Club on the left menu.
About The Author
Harvard-educated Dr. Jeffrey Lant is known worldwide for his practical and easy-to-follow business advice.To get a FREE copy of his 18th book "The Ten (Woefully Common) Mistakes You're Making Online And WhatTo Do About Them" ($29.95 value), go to http://www.worldprofitassociates.com/ and log in. Click on"Goody Bag".
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