Daily Offers Are The Key To Fattening Your Bottom Line

I've been a business consultant now for over 30 years. I'm therefore in a position to tell you that one of the most important factors in business success is your ability to make exciting, 'in your face', motivating prospect offers EVERY SINGLE DAY.

We all know the expression 'God helps those who help themselves.' This is absolutely true in business where your profits will largely be determined by just how many and how exciting offers you regularly and consistently make.

The reason for offers is clear: you need to motivate your prospects to take action. Why do theyneed motivation? Because they've got lots of thingson their minds and lots of other people who are working to get access to them. You need a way to break through their screens and get them to SIT UP, TAKE NOTICE,and TAKE ACTION -- NOW!

Consider this situation. Say you're trying to sell an information product. What do you think is going to net you more sales, just listing information about the product OR presenting its benefits and making a sizzling LIMITED TIME ONLY offer that motivates the prospect to take action TODAY? It's obvious, isn't it? Motivating offers are required if you want more, faster,and bigger sales.

Why then are so many people who say they want to profit online sitting there right this minute like 'bumps on a log,' as my father used to say, doing nothing, motivating no one? First, they misunderstand what business is all about.Business is not merely about posting product/serviceinformation and waiting for the would-be customer to provide the motivation for buying. Business is about putting money in your pocket EVERY SINGLE DAY without fail. Merely posting information doesn't accomplish this essential objective. Making offers that motivate prompt response does.

Second, they misunderstand the very nature of the Internet itself. Far too many would-be millionaires look at the Internet as if it were a bulletin board or printed page, something that's passive,one-dimensional, and set in cement. This is profit poison.

The Internet is ALIVE! At any given moment it'spacked with millions of people worldwide who may bemore or less interested in what you're selling butwho surely need MOTIVATING THROUGH OFFERS to take action. To move them, they need to know more than thedetails about what you're selling. They need a hot STRICTLY LIMITED offer to get them to ACT NOW.
You Can't Bore People Into Buying.

Take a look at the average website and you're looking at a place that's killingly dull and boring. There's just nothing happening there. This website is merely a manifestation of a person or company that's bored, too. Bored people produce boring websites, websites that couldn't motivate their own mothers to buy.

You need to consider your website an exciting emporium where folks not only come to get information about what you're selling but take faster action because you've motivated them to do so.

Towards this end your website and everything emanating from it (like your newsletter, your signature file, bulletins and announcements, blogs) needs to be about motivating offers not merely inert information presentation.

Here are some things to do:

* Hold an immediate sale. Sales motivate people to act now. Finished with this sale? Hold another one with something else. Sales never stop.

* Give buyers an extra quantity of what they buy -- IF they buy within a given period of time (like next 24 hours).

* Sell the product by coupling something additionalto it free for a limited time. 'Buy this, and also get THIS!'

Where can you find terrific offers? Look to what other merchants in your field offer. Then go them one better.

And NEVER let a day go by without making an offer.

If you want to increase the money in your till, making regular daily offers -- keeping track of the ones that really work and re-using them at intervals --is what you must do.

Business will never work for the lazy, the tired and worn out, and people saying 'customers can come to me.'Instead it's the ultimate 'reach out and touch someone'sport, where you can win (or lose) DAILY, winning being 100% dependent on never forgetting the game you're playing. As I've said for years 'your money is in their pockets', and the offer is the wayto get that money into yours.

About The Author

Harvard-educated Dr. Jeffrey Lant is one of the world's top marketers. Want to learn how to become an online multi-millionaire like Dr. Lant? Attend his online marketing and business development programs FREE. Go to http://www.worldprofitassociates.com to get a free account. Dr. Lant is the CEO of Worldprofit Inc., at http://www.worldprofit.com