What a squirrel can teach YOU about marketing!

I live on the side of a large park, home to dozens of squirrels who have learned the secret of
comfortable co-existence with humans. These squirrels are also experts in marketing and getting what they want. If you learn their secret, YOU will be an expert in marketing, too.

If you go into the park empty handed, no squirrel will look at you, much less give you the time of
day. The more you have in your hand, the most tempting it looks, the more squirrels you attract and the faster you attract them.

The same is true in marketing.

Did you fail to make money online in the last day? The last week? The last month? Your failure is certain every day you don't make offers.

You see, if you want to succeed online you must make every single one of your prospects an offer
that motivates them to stop in their tracks, take notice and -- buy.

You cannot simply post information about your products and services. Mere information alone will never motivate sales, much less the really big money.

Instead you need to give your prospects a reason for paying attention to what you've got and dropping everything else to BUY it.

Only timed, limited availability offers can do that.

You need to say "take action and get"

* two for the price of one -- if you act today;
* something of value free with your purchase -- if you buy within 12 hours;
* more of what you're buying if you buy right now, etc.

In short, buy this when I say, get THIS, too!

You see, the offer -- in conjunction with the benefits delivered by your product/service-- is what makes the sale. If don't make an offer, you have essentially said "It doesn't matter to me if you buy today or not. I'm not going to motivate you to take action now." Given these circumstances, it's hardly any wonder your prospect doesn't ACT and doesn't BUY now.

Offers Move People Who Tell You They Aren't Going To Move

How many times has a prospect told you that she cannot purchase today -- and you've simply said, "OK"? If this keeps happening to you, you don't know the magic power of offers and your profits are suffering accordingly.

Offers Turn Non-buyers Into Certain Buyers In A Matter Of Moments.

If you think someone isn't going to buy, your job is NOT to accept this situation. No way! Your job is to fashion an offer that will get them to change their mind. When someone says "no way", your job is to get them to say instead "TODAY!" Only a limited-time, motivating offer
can do this magic.

See for yourself. Go into a park and try to motivate a squirrel with nothing in your hand. You'll get nowhere. Then try a fistful of goodies and want watch yourself get real popular real fast. Those goodies in your outstretched hand are the offer.

What Happens If The Offer Doesn't Work?

Every person who got rich in business, every successful marketer has made offers that don't work. The difference between them and people who are not getting rich in business and marketing is simple: the successful people immediately enhance a failed offer to see whether that motivates the fastest purchase, whereas the unsuccessful folks take no for an answer, slink off and curse their "bad luck."

If you expect to make money online, you
1) must make limited time motivating offers to EVERY single prospect you want to sell, and

2) improve, enhance, and re-do any offer that doesn't work to turn it into an offer that does.

Marketing is simple. Offers make you money. Failing to make them doesn't.

So, who's nuts anyway? The squirrel who has figured out how to benefit from offers, or the human who expects to make money without them? Gray or brown, the squirrels have my vote!

Resource

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About The Author

Harvard-educated Dr. Jeffrey Lant is one of the world's best-known marketers. Now you can attend his online marketing and business development programs FREE. Just register at http://www.worldprofit.com