Are you in a business opportunity or MLM you love? You really like their products and services and think you can profit? Good for you. There are many fine business opportunities on the Internet, and you're lucky you've found one you like.
Only problem is: you don't know how to grow your biz op because your dream company isn't training you to succeed online. They are not helping you build your traffic and sales using Google, My Space, Facebook, Twitter, Squidoo, Delicious, Digg, and other popular social networking and traffic sites. They likely aren't helping you with low cost and free advertising sources like Safelists, Traffic Exchanges, Blogs and others that will generate you leads, sales and traffic. That is indeed a problem, because without training there cannot be online success!
Worry no more! This is your lucky day. You may already know about Worldprofit.com and their Home Business Bootcamp. Right this minute hundreds of people worldwide are either graduates of or participants in Worldprofit's Home Business Bootcamp.
The objective of Worldprofit's Home Business Bootcamp is to show you in detail precisely how to make money online -- in whatever business opportunity you happen to be in.
Now you don't have to change opportunities, you just have to take advantage of our free offer to learn the key steps you must master to ensure continual online success.
Worldprofit's Bootcamp is the brain-child of George Kosch. Kosch, Chief Technology Officer at Worldprofit.com, has invented some of the key applications for online business success.
At least once a week, Instructor Kosch offers live webcasts online. These webcasts are recorded and immediately posted online for 24/7 access by participants worldwide. This means that folks in every country on earth can participate in the only professional online money making course of its kind. The Worldprofit Bootcamp Training is so popular that when people graduate from Bootcamp 1 and achieve their Certified E-Business Consultant status they can now take Bootcamp 2 at no additional cost.
Who Should Participate?
You should participate in Worldprofit's Home Business Bootcamp if you're
* in any business opportunity and want to maximize success. (Make sure all the distributors in your organization participate, too.)
* in any network marketing company
* a small or home business professional
* an online marketer
* interested in getting professional training in what it takes to make money online.
To get a free membership to review what Worldprofit offers go to http://www.worldprofit.com you will get free gifts just for attending our next live webcast presentation.
About the Author:
Dr. Jeffrey Lant is the CEO of Worldprofit Inc., at http://www.worldprofit.com
Monday, April 20, 2009
Daily Offers Are The Key To Fattening Your Bottom Line
I've been a business consultant now for over 30 years. I'm therefore in a position to tell you that one of the most important factors in business success is your ability to make exciting, 'in your face', motivating prospect offers EVERY SINGLE DAY.
We all know the expression 'God helps those who help themselves.' This is absolutely true in business where your profits will largely be determined by just how many and how exciting offers you regularly and consistently make.
The reason for offers is clear: you need to motivate your prospects to take action. Why do theyneed motivation? Because they've got lots of thingson their minds and lots of other people who are working to get access to them. You need a way to break through their screens and get them to SIT UP, TAKE NOTICE,and TAKE ACTION -- NOW!
Consider this situation. Say you're trying to sell an information product. What do you think is going to net you more sales, just listing information about the product OR presenting its benefits and making a sizzling LIMITED TIME ONLY offer that motivates the prospect to take action TODAY? It's obvious, isn't it? Motivating offers are required if you want more, faster,and bigger sales.
Why then are so many people who say they want to profit online sitting there right this minute like 'bumps on a log,' as my father used to say, doing nothing, motivating no one? First, they misunderstand what business is all about.Business is not merely about posting product/serviceinformation and waiting for the would-be customer to provide the motivation for buying. Business is about putting money in your pocket EVERY SINGLE DAY without fail. Merely posting information doesn't accomplish this essential objective. Making offers that motivate prompt response does.
Second, they misunderstand the very nature of the Internet itself. Far too many would-be millionaires look at the Internet as if it were a bulletin board or printed page, something that's passive,one-dimensional, and set in cement. This is profit poison.
The Internet is ALIVE! At any given moment it'spacked with millions of people worldwide who may bemore or less interested in what you're selling butwho surely need MOTIVATING THROUGH OFFERS to take action. To move them, they need to know more than thedetails about what you're selling. They need a hot STRICTLY LIMITED offer to get them to ACT NOW.
You Can't Bore People Into Buying.
Take a look at the average website and you're looking at a place that's killingly dull and boring. There's just nothing happening there. This website is merely a manifestation of a person or company that's bored, too. Bored people produce boring websites, websites that couldn't motivate their own mothers to buy.
You need to consider your website an exciting emporium where folks not only come to get information about what you're selling but take faster action because you've motivated them to do so.
Towards this end your website and everything emanating from it (like your newsletter, your signature file, bulletins and announcements, blogs) needs to be about motivating offers not merely inert information presentation.
Here are some things to do:
* Hold an immediate sale. Sales motivate people to act now. Finished with this sale? Hold another one with something else. Sales never stop.
* Give buyers an extra quantity of what they buy -- IF they buy within a given period of time (like next 24 hours).
* Sell the product by coupling something additionalto it free for a limited time. 'Buy this, and also get THIS!'
Where can you find terrific offers? Look to what other merchants in your field offer. Then go them one better.
And NEVER let a day go by without making an offer.
If you want to increase the money in your till, making regular daily offers -- keeping track of the ones that really work and re-using them at intervals --is what you must do.
Business will never work for the lazy, the tired and worn out, and people saying 'customers can come to me.'Instead it's the ultimate 'reach out and touch someone'sport, where you can win (or lose) DAILY, winning being 100% dependent on never forgetting the game you're playing. As I've said for years 'your money is in their pockets', and the offer is the wayto get that money into yours.
About The Author
Harvard-educated Dr. Jeffrey Lant is one of the world's top marketers. Want to learn how to become an online multi-millionaire like Dr. Lant? Attend his online marketing and business development programs FREE. Go to http://www.worldprofitassociates.com to get a free account. Dr. Lant is the CEO of Worldprofit Inc., at http://www.worldprofit.com
We all know the expression 'God helps those who help themselves.' This is absolutely true in business where your profits will largely be determined by just how many and how exciting offers you regularly and consistently make.
The reason for offers is clear: you need to motivate your prospects to take action. Why do theyneed motivation? Because they've got lots of thingson their minds and lots of other people who are working to get access to them. You need a way to break through their screens and get them to SIT UP, TAKE NOTICE,and TAKE ACTION -- NOW!
Consider this situation. Say you're trying to sell an information product. What do you think is going to net you more sales, just listing information about the product OR presenting its benefits and making a sizzling LIMITED TIME ONLY offer that motivates the prospect to take action TODAY? It's obvious, isn't it? Motivating offers are required if you want more, faster,and bigger sales.
Why then are so many people who say they want to profit online sitting there right this minute like 'bumps on a log,' as my father used to say, doing nothing, motivating no one? First, they misunderstand what business is all about.Business is not merely about posting product/serviceinformation and waiting for the would-be customer to provide the motivation for buying. Business is about putting money in your pocket EVERY SINGLE DAY without fail. Merely posting information doesn't accomplish this essential objective. Making offers that motivate prompt response does.
Second, they misunderstand the very nature of the Internet itself. Far too many would-be millionaires look at the Internet as if it were a bulletin board or printed page, something that's passive,one-dimensional, and set in cement. This is profit poison.
The Internet is ALIVE! At any given moment it'spacked with millions of people worldwide who may bemore or less interested in what you're selling butwho surely need MOTIVATING THROUGH OFFERS to take action. To move them, they need to know more than thedetails about what you're selling. They need a hot STRICTLY LIMITED offer to get them to ACT NOW.
You Can't Bore People Into Buying.
Take a look at the average website and you're looking at a place that's killingly dull and boring. There's just nothing happening there. This website is merely a manifestation of a person or company that's bored, too. Bored people produce boring websites, websites that couldn't motivate their own mothers to buy.
You need to consider your website an exciting emporium where folks not only come to get information about what you're selling but take faster action because you've motivated them to do so.
Towards this end your website and everything emanating from it (like your newsletter, your signature file, bulletins and announcements, blogs) needs to be about motivating offers not merely inert information presentation.
Here are some things to do:
* Hold an immediate sale. Sales motivate people to act now. Finished with this sale? Hold another one with something else. Sales never stop.
* Give buyers an extra quantity of what they buy -- IF they buy within a given period of time (like next 24 hours).
* Sell the product by coupling something additionalto it free for a limited time. 'Buy this, and also get THIS!'
Where can you find terrific offers? Look to what other merchants in your field offer. Then go them one better.
And NEVER let a day go by without making an offer.
If you want to increase the money in your till, making regular daily offers -- keeping track of the ones that really work and re-using them at intervals --is what you must do.
Business will never work for the lazy, the tired and worn out, and people saying 'customers can come to me.'Instead it's the ultimate 'reach out and touch someone'sport, where you can win (or lose) DAILY, winning being 100% dependent on never forgetting the game you're playing. As I've said for years 'your money is in their pockets', and the offer is the wayto get that money into yours.
About The Author
Harvard-educated Dr. Jeffrey Lant is one of the world's top marketers. Want to learn how to become an online multi-millionaire like Dr. Lant? Attend his online marketing and business development programs FREE. Go to http://www.worldprofitassociates.com to get a free account. Dr. Lant is the CEO of Worldprofit Inc., at http://www.worldprofit.com
What it really takes to run a profitable home business. Interview with Dr. Jeffrey Lant
Interview by Steve Jones of Entrepreneur Ezine with Dr. Jeffrey Lant
Q: What's the first thing a home-based entrepreneur should do when deciding to make money online?
Dr. Lant: Candidly, the first thing these entrepreneursmust do is realize that in all important aspects there is no difference between running an online and an offline business. Both are BUSINESSES and must be approached accordingly. Many 'net newbies have the crazy notion that you can just post information online while waiting to bank the profits. Online businesses take the same focus and dedication as offline businesses.
Q: What next?
Dr. Lant: Get a domain. The Internet is a domain-structured environment. That is, you must have yourown domain if you expect to build a profitable business. Lots of newbies get confused by this. They join a business opportunity, and get a self-replicating website. Then they think they've got a domain. Of course they don't! Domains are real estate that you own. YOU determine how big they get; YOU determine what goes on them. In all senses they are YOUR property and must be treated as such.
Q: After you get your domain, what then?
Dr. Lant: THINK BIG! The average home-based entrepreneur is a small thinker. They are trying to sell just one or a very few products or services.This is fine if you want minimum profits, but if you're ambitious you must take what you're selling today and brainstorm what other products your customers will want. Go to Google and start searching for additional, related products. At all times, focus on building, adding, diversifying and expanding your site and what you sell.
Q: Dr. Lant, we have time for just one morepiece of good advice. What does every home-based entrepreneur need on their website that they don't have? Dr. Lant: In a word, INTERACTIVITY! The first stage of the 'net was where folks posted a passive website. That was great at the time, but time has definitely moved on. Now your customers want you to give them superior customer service, not just a "contact us"button. You need to be able to greet your visitors, answer their questions, engage in chat, make offers, take orders and build relationships. This can only be done with interactivity. ALL home-based entrepreneurs need it, since interactivity dramatically increases profits.
Q: As always, Dr. Lant, good, sound advice. Thanks for sharing.
Dr. Lant: My pleasure.
Resource
For more straight talk on maximizing Internet success, Dr. Lant offers all readers a FREE COPY of his 17th book: "A Self-Made Internet Multi-Millionaire Tells You EXACTLY How To Make Money Online Every Single Day" This is a $24.95 retail value.
To get yours, go to www.worldprofitassociates.com
About The Author, Dr. Jeffrey Lant
Author of 17 best-selling business books and hundreds of practical articles, Dr. Jeffrey Lant is one of the world's best known and most respected marketers and business development authorities. He now focuses on helping people worldwide profit online and invites you to attend his FREE public programs on how to maximize your online success and avoid costly pitfalls. To get a complete program schedule,go to www.worldprofitassociates.com
Interview reproduced with permission of Steve Jones.
We found Dr. Lant in his home office right across the street from Harvard University, from which he has 2 degrees and overlooking the spot where General George Washington took command of the Continental Army in 1775.
Q: Dr. Lant, how long have you been a home-based entrepreneur, and how long have you been advising people how to profit online?
Q: What's the first thing a home-based entrepreneur should do when deciding to make money online?
Dr. Lant: Candidly, the first thing these entrepreneursmust do is realize that in all important aspects there is no difference between running an online and an offline business. Both are BUSINESSES and must be approached accordingly. Many 'net newbies have the crazy notion that you can just post information online while waiting to bank the profits. Online businesses take the same focus and dedication as offline businesses.
Q: What next?
Dr. Lant: Get a domain. The Internet is a domain-structured environment. That is, you must have yourown domain if you expect to build a profitable business. Lots of newbies get confused by this. They join a business opportunity, and get a self-replicating website. Then they think they've got a domain. Of course they don't! Domains are real estate that you own. YOU determine how big they get; YOU determine what goes on them. In all senses they are YOUR property and must be treated as such.
Q: After you get your domain, what then?
Dr. Lant: THINK BIG! The average home-based entrepreneur is a small thinker. They are trying to sell just one or a very few products or services.This is fine if you want minimum profits, but if you're ambitious you must take what you're selling today and brainstorm what other products your customers will want. Go to Google and start searching for additional, related products. At all times, focus on building, adding, diversifying and expanding your site and what you sell.
Q: Dr. Lant, we have time for just one morepiece of good advice. What does every home-based entrepreneur need on their website that they don't have? Dr. Lant: In a word, INTERACTIVITY! The first stage of the 'net was where folks posted a passive website. That was great at the time, but time has definitely moved on. Now your customers want you to give them superior customer service, not just a "contact us"button. You need to be able to greet your visitors, answer their questions, engage in chat, make offers, take orders and build relationships. This can only be done with interactivity. ALL home-based entrepreneurs need it, since interactivity dramatically increases profits.
Q: As always, Dr. Lant, good, sound advice. Thanks for sharing.
Dr. Lant: My pleasure.
Resource
For more straight talk on maximizing Internet success, Dr. Lant offers all readers a FREE COPY of his 17th book: "A Self-Made Internet Multi-Millionaire Tells You EXACTLY How To Make Money Online Every Single Day" This is a $24.95 retail value.
To get yours, go to www.worldprofitassociates.com
About The Author, Dr. Jeffrey Lant
Author of 17 best-selling business books and hundreds of practical articles, Dr. Jeffrey Lant is one of the world's best known and most respected marketers and business development authorities. He now focuses on helping people worldwide profit online and invites you to attend his FREE public programs on how to maximize your online success and avoid costly pitfalls. To get a complete program schedule,go to www.worldprofitassociates.com
Interview reproduced with permission of Steve Jones.
What a squirrel can teach YOU about marketing!
I live on the side of a large park, home to dozens of squirrels who have learned the secret of
comfortable co-existence with humans. These squirrels are also experts in marketing and getting what they want. If you learn their secret, YOU will be an expert in marketing, too.
If you go into the park empty handed, no squirrel will look at you, much less give you the time of
day. The more you have in your hand, the most tempting it looks, the more squirrels you attract and the faster you attract them.
The same is true in marketing.
Did you fail to make money online in the last day? The last week? The last month? Your failure is certain every day you don't make offers.
You see, if you want to succeed online you must make every single one of your prospects an offer
that motivates them to stop in their tracks, take notice and -- buy.
You cannot simply post information about your products and services. Mere information alone will never motivate sales, much less the really big money.
Instead you need to give your prospects a reason for paying attention to what you've got and dropping everything else to BUY it.
Only timed, limited availability offers can do that.
You need to say "take action and get"
* two for the price of one -- if you act today;
* something of value free with your purchase -- if you buy within 12 hours;
* more of what you're buying if you buy right now, etc.
In short, buy this when I say, get THIS, too!
You see, the offer -- in conjunction with the benefits delivered by your product/service-- is what makes the sale. If don't make an offer, you have essentially said "It doesn't matter to me if you buy today or not. I'm not going to motivate you to take action now." Given these circumstances, it's hardly any wonder your prospect doesn't ACT and doesn't BUY now.
Offers Move People Who Tell You They Aren't Going To Move
How many times has a prospect told you that she cannot purchase today -- and you've simply said, "OK"? If this keeps happening to you, you don't know the magic power of offers and your profits are suffering accordingly.
Offers Turn Non-buyers Into Certain Buyers In A Matter Of Moments.
If you think someone isn't going to buy, your job is NOT to accept this situation. No way! Your job is to fashion an offer that will get them to change their mind. When someone says "no way", your job is to get them to say instead "TODAY!" Only a limited-time, motivating offer
can do this magic.
See for yourself. Go into a park and try to motivate a squirrel with nothing in your hand. You'll get nowhere. Then try a fistful of goodies and want watch yourself get real popular real fast. Those goodies in your outstretched hand are the offer.
What Happens If The Offer Doesn't Work?
Every person who got rich in business, every successful marketer has made offers that don't work. The difference between them and people who are not getting rich in business and marketing is simple: the successful people immediately enhance a failed offer to see whether that motivates the fastest purchase, whereas the unsuccessful folks take no for an answer, slink off and curse their "bad luck."
If you expect to make money online, you
1) must make limited time motivating offers to EVERY single prospect you want to sell, and
2) improve, enhance, and re-do any offer that doesn't work to turn it into an offer that does.
Marketing is simple. Offers make you money. Failing to make them doesn't.
So, who's nuts anyway? The squirrel who has figured out how to benefit from offers, or the human who expects to make money without them? Gray or brown, the squirrels have my vote!
Resource
Do you really know how to profit online? Since 1994 Worldprofit, Inc., one of the Internet's best-known companies, has been training people worldwide how to make money online every single day.
You can register FREE TODAY for their Bootcamp and learn how to make money from home part- or full-time.
Register at http://www.worldprofit.com
About The Author
Harvard-educated Dr. Jeffrey Lant is one of the world's best-known marketers. Now you can attend his online marketing and business development programs FREE. Just register at http://www.worldprofit.com
comfortable co-existence with humans. These squirrels are also experts in marketing and getting what they want. If you learn their secret, YOU will be an expert in marketing, too.
If you go into the park empty handed, no squirrel will look at you, much less give you the time of
day. The more you have in your hand, the most tempting it looks, the more squirrels you attract and the faster you attract them.
The same is true in marketing.
Did you fail to make money online in the last day? The last week? The last month? Your failure is certain every day you don't make offers.
You see, if you want to succeed online you must make every single one of your prospects an offer
that motivates them to stop in their tracks, take notice and -- buy.
You cannot simply post information about your products and services. Mere information alone will never motivate sales, much less the really big money.
Instead you need to give your prospects a reason for paying attention to what you've got and dropping everything else to BUY it.
Only timed, limited availability offers can do that.
You need to say "take action and get"
* two for the price of one -- if you act today;
* something of value free with your purchase -- if you buy within 12 hours;
* more of what you're buying if you buy right now, etc.
In short, buy this when I say, get THIS, too!
You see, the offer -- in conjunction with the benefits delivered by your product/service-- is what makes the sale. If don't make an offer, you have essentially said "It doesn't matter to me if you buy today or not. I'm not going to motivate you to take action now." Given these circumstances, it's hardly any wonder your prospect doesn't ACT and doesn't BUY now.
Offers Move People Who Tell You They Aren't Going To Move
How many times has a prospect told you that she cannot purchase today -- and you've simply said, "OK"? If this keeps happening to you, you don't know the magic power of offers and your profits are suffering accordingly.
Offers Turn Non-buyers Into Certain Buyers In A Matter Of Moments.
If you think someone isn't going to buy, your job is NOT to accept this situation. No way! Your job is to fashion an offer that will get them to change their mind. When someone says "no way", your job is to get them to say instead "TODAY!" Only a limited-time, motivating offer
can do this magic.
See for yourself. Go into a park and try to motivate a squirrel with nothing in your hand. You'll get nowhere. Then try a fistful of goodies and want watch yourself get real popular real fast. Those goodies in your outstretched hand are the offer.
What Happens If The Offer Doesn't Work?
Every person who got rich in business, every successful marketer has made offers that don't work. The difference between them and people who are not getting rich in business and marketing is simple: the successful people immediately enhance a failed offer to see whether that motivates the fastest purchase, whereas the unsuccessful folks take no for an answer, slink off and curse their "bad luck."
If you expect to make money online, you
1) must make limited time motivating offers to EVERY single prospect you want to sell, and
2) improve, enhance, and re-do any offer that doesn't work to turn it into an offer that does.
Marketing is simple. Offers make you money. Failing to make them doesn't.
So, who's nuts anyway? The squirrel who has figured out how to benefit from offers, or the human who expects to make money without them? Gray or brown, the squirrels have my vote!
Resource
Do you really know how to profit online? Since 1994 Worldprofit, Inc., one of the Internet's best-known companies, has been training people worldwide how to make money online every single day.
You can register FREE TODAY for their Bootcamp and learn how to make money from home part- or full-time.
Register at http://www.worldprofit.com
About The Author
Harvard-educated Dr. Jeffrey Lant is one of the world's best-known marketers. Now you can attend his online marketing and business development programs FREE. Just register at http://www.worldprofit.com
So, How Do You Do "Due Diligence" Anyway?
If you move in entrepreneurial circles like I do, you're sure to hear two words over and over again: "due diligence."
These words refer to the process of scrutiny and analysis you're supposed to go through before you invest in any business opportunity.
Sadly, however, the words themselves are far more known and used than the actual vetting process itself. People talk about "due diligence," but fail to do it. That is, I think, because they just don't know what to do. Let's change that right now.
Here are 9 steps you can use the next time you're thinking of joining any business opportunity of any kind.
1) What will the company actually share with you? "Due diligence" is professional analysis. But it can't work until you have meaningful intelligence to review. Just what does this company provide? Be careful when you consider this point because "more" doesn't mean "better." What you want to know is how long they've been in business, details about its leadership (are its executives known and respected?), the value of its products, its competition and place in the market, etc.
2) How easy is it to get this useful information? Where are these data? How easily can you access them? How clear is the presentation? If you have to jump through endless hoops getting the details you need BEFORE you enter the company, imagine how difficult it will be AFTER!
3) Can you talk to a LIVE person? Lots of so-called "opportunities" make no effort to understand why people like you and me need to talk to real people before plunking down our hard-earned cash. People, in short, like their questions answered and concerns dealt with by other people, not just by posted messages. Is a real person available to you, and just how difficult it is to reach this person?
4) Are they a Better Business Bureau member? The BBB is a well-known organization that's in business to make sure both consumers and businesses get timelyhelp. All businesses get complaints. The question is how the company deals with them. A business' file and overall record at the BBB can be very helpful in your research. And if the company you're researching isn't a member? Caveat emptor.
5) Do you understand how money is made in this opportunity? Every business hires good copywriters like me who are skilled at exciting prospects. We can do it in our sleep. That's why you need to get past the motivating language and see what you actually have to do to make money. Until you are clear on that, you shouldn't join ANY opportunity, no matter how wonderful it seems.
6) Do you have the skills, desire, aptitude and experience to follow the steps which are necessary to succeed in the opportunity you're reviewing? This is closely related to Point 5 above. Don't assume --whatever the company says -- that anyone can make money in the opportunity, that you don't need any particular skills, and that even a child can profit. Be candid with yourself before so that you don't lament after.
7) Will anyone help you succeed? The sad fact is,the average opportunity offers no help beyond a few printed guidelines. That isn't help; it's lack of help! Be direct with the company's representative you're talking to (you are talking to someone, I trust) about how you get help, the level, frequency, means of getting it, etc. Everyone needs help; be clear on how you get it and necessary training from the folks you are considering joining (and paying).
8) Does what the company say make good sense? My father used to say there is nothing less common than common sense. Here, however, is where you need it. When you look past the hype and marketing promises (and remember, high-priced marketers like me are experts in dishing it out), does what the company say ring true... or are they just making one "pie-in-the-sky" promise after another? You need to be cautious, conservative and thoughtful here to avoid crying in your beer later.
9) Do a search on your company of interest in Google or other large search engine. Look for what others have had to say, be be prepared for the fact that you will read good and bad about just every company and often there is only one side to the posts or the information is dated or biased for the interestd of the poster. The anonymity of online posting means that anyone with a beef can post something that could be 100% false and you will never know. Companies that have been around a long time will have complaints it is a part of doing business. It is how they attempt to resolve issues that matters, so read online postings with a grain of salt considering the source and the amount of time the company has been around. Look for reliable information from a trusted source like the Better Business Bureau. Large long standing companies, for example Microsoft, Amway, and American Airlines may have a lot of complaints but they are still trusted companies with excellent products and services who do make an effort to resolve customer issues. Use good judgement when relying on online information.
Conclusion
Lots of folks give nothing more than lip service to due diligence. Yes, it's necessary, but who has time in these busy days? The truth is, the amount of time and effort you expend on your due diligence is a direct reflection on how serious you are about business success and any individual opportunity in particular. In short, it's essential.
Last piece of advice: print out this website and file itaway. It could be well a lot of money and piece of mind in all your future endeavors!
Resource Box
Harvard-educated Dr. Jeffrey Lant is one of the best-known marketers on earth. Dr. Lant's free online webcasts draw people worldwide who want to profit on the Internet every day. If that's your objective, go to www.worldprofitassociates.com and attend today's program as Dr. Lant's guest. For his personal website, go to www.jeffreylant.com
These words refer to the process of scrutiny and analysis you're supposed to go through before you invest in any business opportunity.
Sadly, however, the words themselves are far more known and used than the actual vetting process itself. People talk about "due diligence," but fail to do it. That is, I think, because they just don't know what to do. Let's change that right now.
Here are 9 steps you can use the next time you're thinking of joining any business opportunity of any kind.
1) What will the company actually share with you? "Due diligence" is professional analysis. But it can't work until you have meaningful intelligence to review. Just what does this company provide? Be careful when you consider this point because "more" doesn't mean "better." What you want to know is how long they've been in business, details about its leadership (are its executives known and respected?), the value of its products, its competition and place in the market, etc.
2) How easy is it to get this useful information? Where are these data? How easily can you access them? How clear is the presentation? If you have to jump through endless hoops getting the details you need BEFORE you enter the company, imagine how difficult it will be AFTER!
3) Can you talk to a LIVE person? Lots of so-called "opportunities" make no effort to understand why people like you and me need to talk to real people before plunking down our hard-earned cash. People, in short, like their questions answered and concerns dealt with by other people, not just by posted messages. Is a real person available to you, and just how difficult it is to reach this person?
4) Are they a Better Business Bureau member? The BBB is a well-known organization that's in business to make sure both consumers and businesses get timelyhelp. All businesses get complaints. The question is how the company deals with them. A business' file and overall record at the BBB can be very helpful in your research. And if the company you're researching isn't a member? Caveat emptor.
5) Do you understand how money is made in this opportunity? Every business hires good copywriters like me who are skilled at exciting prospects. We can do it in our sleep. That's why you need to get past the motivating language and see what you actually have to do to make money. Until you are clear on that, you shouldn't join ANY opportunity, no matter how wonderful it seems.
6) Do you have the skills, desire, aptitude and experience to follow the steps which are necessary to succeed in the opportunity you're reviewing? This is closely related to Point 5 above. Don't assume --whatever the company says -- that anyone can make money in the opportunity, that you don't need any particular skills, and that even a child can profit. Be candid with yourself before so that you don't lament after.
7) Will anyone help you succeed? The sad fact is,the average opportunity offers no help beyond a few printed guidelines. That isn't help; it's lack of help! Be direct with the company's representative you're talking to (you are talking to someone, I trust) about how you get help, the level, frequency, means of getting it, etc. Everyone needs help; be clear on how you get it and necessary training from the folks you are considering joining (and paying).
8) Does what the company say make good sense? My father used to say there is nothing less common than common sense. Here, however, is where you need it. When you look past the hype and marketing promises (and remember, high-priced marketers like me are experts in dishing it out), does what the company say ring true... or are they just making one "pie-in-the-sky" promise after another? You need to be cautious, conservative and thoughtful here to avoid crying in your beer later.
9) Do a search on your company of interest in Google or other large search engine. Look for what others have had to say, be be prepared for the fact that you will read good and bad about just every company and often there is only one side to the posts or the information is dated or biased for the interestd of the poster. The anonymity of online posting means that anyone with a beef can post something that could be 100% false and you will never know. Companies that have been around a long time will have complaints it is a part of doing business. It is how they attempt to resolve issues that matters, so read online postings with a grain of salt considering the source and the amount of time the company has been around. Look for reliable information from a trusted source like the Better Business Bureau. Large long standing companies, for example Microsoft, Amway, and American Airlines may have a lot of complaints but they are still trusted companies with excellent products and services who do make an effort to resolve customer issues. Use good judgement when relying on online information.
Conclusion
Lots of folks give nothing more than lip service to due diligence. Yes, it's necessary, but who has time in these busy days? The truth is, the amount of time and effort you expend on your due diligence is a direct reflection on how serious you are about business success and any individual opportunity in particular. In short, it's essential.
Last piece of advice: print out this website and file itaway. It could be well a lot of money and piece of mind in all your future endeavors!
Resource Box
Harvard-educated Dr. Jeffrey Lant is one of the best-known marketers on earth. Dr. Lant's free online webcasts draw people worldwide who want to profit on the Internet every day. If that's your objective, go to www.worldprofitassociates.com and attend today's program as Dr. Lant's guest. For his personal website, go to www.jeffreylant.com
The single most important word in marketing and how to use it!
Let's get one thing clear from the start: business is and always will be about one thing and one thing only: getting people to buy what you're selling.
But to achieve this goal, you have to have prospects. Therefore getting people to raise their hands and shout "I'm a valuable prospect" becomes something you must do every single day.
One word, one all-important, potent word helps you do this... and that word is FREE! This little four-letter wordis the key to making UNLIMITED amounts of money. Pay close attention, and I'll show you why.
People Today Are Surfeited. You've Got To Motivate Them To MOOOVE!
The first thing you need to know about today's customers is that they have way too much stuff. Their lives are crammed with things, more things, an avalanche of things. However, if we as entrepreneurs are to achieve our financial goals, we must get them to buy STILL MORE! The first step towards this objective is motivating them to contact you and begin the sales process. Here's where that incredibly significant word FREE comes in. FREE is the key to getting people to take action now. Here's one sure-fire way to profit from it every single day.
Create A Free Report & Laugh All The Way To The Bank
One incredibly lucrative way to use "free" is by creating a FREE REPORT. For instance, say you're running a home remodeling business. Your profit on a job runs between 15-20% of the total. Thus customers are VERY lucrative. But you've got a ton of competitors, as even the most cursory glance at the Yellow Pages will confirm. It's FREE to the rescue!
First, consider what people most want to know, then generate a free report that speaks directly to them, like: "The 5 costliest mistakes you'll make when remodeling your kitchen. This report is your key to avoiding them!"
Note the way this is stated: it most assuredly doesn't say "Buy From Me." Instead, the report is based on solid information you've picked up from a lifetime ofexperience. In other words, it has VALUE! It's the desire of the prospect to get this value that motivates him or her to respond.
Your report should be 3-5 pages in length and should be given an actual dollar value, like $9.95. People want things they get for free to be worth much.
Crucial follow-up details on how customers can get in touch with you should be included in a Resource Box. To see what one looks like, check out the end of this article.
Now whip up an ad like this:
Amazing FREE Report shows you the 5 costliest mistakes you'll make when remodeling your kitchen. Get this to avoid them and save THOUSANDS of dollars! $9.95 retail value. FREE NOW! Call (phone) or email (email address) with your name, address, email address, and phone. Get your NO OBLIGATION report FREE TODAY!
Give this ad the broadest possible distribution on your website, in email, in stationery files, even on your businesscards and letterhead! Remember, the most people who get this free report, the most money you'll make day in, day out.
Conclusion
In truth, the people you need to attract as customers could probably get by another day without what you're selling. But as entrepreneurs in hot pursuit of our increasing fortune, we can NEVER let them know that. Instead our job is to get them all hot and bothered about the value we offer them, so hot and bothered that they'll buy today instead of postponing until tomorrow. One powerful word, one magic word -- FREE -- is the key to making this happen.
Resource
Dr. Lant offers you a FREE copy of his new 17th book: A Self-Made Internet Multi-Millionaire Tells You EXACTLY How To Make Money Online Every Single Day
Read this at once. You can start profiting TODAY! $24.95 retail value.
To get yours FREE today, go to
http://www.worldprofitassociates.com/
But to achieve this goal, you have to have prospects. Therefore getting people to raise their hands and shout "I'm a valuable prospect" becomes something you must do every single day.
One word, one all-important, potent word helps you do this... and that word is FREE! This little four-letter wordis the key to making UNLIMITED amounts of money. Pay close attention, and I'll show you why.
People Today Are Surfeited. You've Got To Motivate Them To MOOOVE!
The first thing you need to know about today's customers is that they have way too much stuff. Their lives are crammed with things, more things, an avalanche of things. However, if we as entrepreneurs are to achieve our financial goals, we must get them to buy STILL MORE! The first step towards this objective is motivating them to contact you and begin the sales process. Here's where that incredibly significant word FREE comes in. FREE is the key to getting people to take action now. Here's one sure-fire way to profit from it every single day.
Create A Free Report & Laugh All The Way To The Bank
One incredibly lucrative way to use "free" is by creating a FREE REPORT. For instance, say you're running a home remodeling business. Your profit on a job runs between 15-20% of the total. Thus customers are VERY lucrative. But you've got a ton of competitors, as even the most cursory glance at the Yellow Pages will confirm. It's FREE to the rescue!
First, consider what people most want to know, then generate a free report that speaks directly to them, like: "The 5 costliest mistakes you'll make when remodeling your kitchen. This report is your key to avoiding them!"
Note the way this is stated: it most assuredly doesn't say "Buy From Me." Instead, the report is based on solid information you've picked up from a lifetime ofexperience. In other words, it has VALUE! It's the desire of the prospect to get this value that motivates him or her to respond.
Your report should be 3-5 pages in length and should be given an actual dollar value, like $9.95. People want things they get for free to be worth much.
Crucial follow-up details on how customers can get in touch with you should be included in a Resource Box. To see what one looks like, check out the end of this article.
Now whip up an ad like this:
Amazing FREE Report shows you the 5 costliest mistakes you'll make when remodeling your kitchen. Get this to avoid them and save THOUSANDS of dollars! $9.95 retail value. FREE NOW! Call (phone) or email (email address) with your name, address, email address, and phone. Get your NO OBLIGATION report FREE TODAY!
Give this ad the broadest possible distribution on your website, in email, in stationery files, even on your businesscards and letterhead! Remember, the most people who get this free report, the most money you'll make day in, day out.
Conclusion
In truth, the people you need to attract as customers could probably get by another day without what you're selling. But as entrepreneurs in hot pursuit of our increasing fortune, we can NEVER let them know that. Instead our job is to get them all hot and bothered about the value we offer them, so hot and bothered that they'll buy today instead of postponing until tomorrow. One powerful word, one magic word -- FREE -- is the key to making this happen.
Resource
Dr. Lant offers you a FREE copy of his new 17th book: A Self-Made Internet Multi-Millionaire Tells You EXACTLY How To Make Money Online Every Single Day
Read this at once. You can start profiting TODAY! $24.95 retail value.
To get yours FREE today, go to
http://www.worldprofitassociates.com/
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